Sneak Peak Into Twitter @ Airtel

Sneak Peak Into Twitter @ AirtelYet again another first from Bharti Airtel and this time it’s the sweet little blue bird from Twitter that has landed into their nest. Bharti Airtel the leading telecommunications company in India has tied up exclusively with twitter to provide sms tweets to its customers. So whats the fuss all about?

Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service today in India works only on a web or a WAP site (basically needing the consumer to be internet ready).Finally Twitter will be available in India on SMS only on the Airtel network.

There is exclusivity for the same for 4 weeks, in which only Airtel consumers will be able to use the service on SMS across the nation. This period of exclusivity is something that we want to take advantage of and make sure that Brand Airtel can own the property Twitter in consumer mind space.

How does one register for Twitter?

New User

• SMS Signup to 53000 @ Re 1 per SMS

• Follow instructions to go ahead and complete the registration

Existing User  Wanting to link their device to the Twitter A/c

• SMS Start to 53000 @ Re 1 per SMS

• Follow instructions to complete linking your Airtel phone to your Twitter A/c

General Guidelines & Keywords to Twitter Use

What is that any consumer needs to be able to use Twitter @ Airtel?

There are 3 types of consumers on Twitter :

• New User  SMS Signup to 53000.

• Existing User with only a Twitter id but having linked the mobile phone to the Twitter account  SMS Signup to 53000.

•Existing User with a Twitter id and having linked the Mobile number to the id. The consumer will be directly active on the service. There will be nothing that the consumer will have to do.

Yet another exciting VAS from Airtel. Its hopeful that it will attract a good response from customers as a lot of Indians are on Twitter these days.

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7 Comments on "Sneak Peak Into Twitter @ Airtel"


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April 20, 2010 12:14 am 12:14 AM
4262808,4251793 our both the phones are dead for the past three days repeated complaint on121 and repeatedly discussions with team leader the no solution why u people are so silly at customer care centre there r no head to talk with no proper guidance ,when u people cant solve the problen of india why u are going bangladesh and providing the worst service to other country now i am so fed up with ur service i will take u to the consumer court because u people dont understand the simple language of love,each and every time we have to waste… Read more »
November 4, 2009 2:02 pm 2:02 PM

The service will work on any mobile phone. Very nice. But there is problem. The price is too high for common man. Also the writer of article ignore this very big fact. I think his opinion is biased.

October 17, 2009 12:53 am 12:53 AM

This is a nice initiative from Twitter though launching at Diwali time in India does not make much sense as most of telecom giant will be increasing the SMS rate for 3 days in Diwali.