Smartphone Users in India are Consuming an Average of 1GB Data Per Day: Report

In the last couple of years, mobile data consumption in India has grown leaps and bounds and special credit goes to Reliance Jio here. According to a new report released by Nielsen India, smartphone users in the country are consuming an average of 1GB data per day. The report further added that smartphone users are spending more than 90 minutes on online activities daily across the entry-level, mid-range and premium segments. To recall, an average smartphone user consumed 4GB data a month a few years ago.

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The Advent of 4G and Less Expensive Handsets Resulted in High-Data Usage

India has emerged among the most preferred smartphone markets in the world owing to affordable handset prices and low-cost data penetration, triggering a huge replacement demand among the customers across segments, the “Nielsen Smartphone 2018” report added.

“The advent of the high-speed 4G Internet, less-expensive mobile handsets and a correction in call data charges have encouraged the speedy adoption of smartphones in India,” said Abhijit Matkar, Director-Technology IPG – Nielsen India reports IANS.

To meet the demand of the mass market, new Chinese and Indian handset makers have launched affordable handsets which are under Rs 5,000.

“This sudden influx of affordable smartphones created a whole segment of new consumers who either upgraded from feature phones or were new mobile users altogether,” Matkar said in a statement.

Chat and VoIP Apps Dominate the Usage Chart

When it comes to app usage, chat and VoIP apps dominate usage across customer segment followed by browser apps. Interestingly, uTorrent Beta app dominates across categories when it comes of consumption of data, followed by YouTube across customer segments, the findings showed.