AI: Similarweb Expands Metrics to AI Chatbots; Forcepoint Acquires Getvisibility; and More

AI: Similarweb Expands Metrics to AI Chatbots; Forcepoint Acquires Getvisibility; and More
Several organisations unveiled new AI-driven initiatives across industries. Similarweb introduced AI Chatbot Traffic analytics, while the Schultz Family Foundation invested in AI-powered career tools. Forcepoint acquired Getvisibility to boost data security, NICE Actimize launched Xceed AI agents for fraud prevention, and Scienaptic AI partnered with Tristate Collaborative to advance AI-based lending.

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Here’s a look at five recent AI-driven developments:

1. Similarweb Now Shows AI Chatbot Traffic Metrics

Digital intelligence company Similarweb now shows AI Chatbot Traffic as a distinct traffic source from traditional search and other referrals. The company, in a statement on Monday, April 7, said the new AI Chatbot Traffic screen allows marketers and SEO professionals to identify and analyze web traffic originating from popular AI chatbots like ChatGPT, Perplexity, and Claude.

“As AI chatbots become core to how people search and make decisions, they’re also emerging as powerful new sources of referral traffic,” the company said, noting that this new feature reflects its commitment to providing the most comprehensive picture of the digital world across more than 200 million websites, 4 million apps, and 7 billion search keywords and now popular AI chatbots.

Similarweb says that with AI Chatbot Traffic, users see the overall estimated traffic volume and which platforms are linking to their content the most. In addition, they can see which pages are receiving the most AI chatbot referrals – displayed along with a list of top prompts that would direct users to each page’s content.

The company says, much like knowing the keywords that drive the most traffic is important to traditional search engine optimization, knowing the pages that attract the most AI chatbot traffic allows marketers to adjust their content strategy for the next generation of digital marketing optimization.