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SAMSUNG LAUNCHES WORLD'S FIRST 12MP CAMERA PHONE IN INDIASamsung India, the leading mobile phone maker, today launched the world’s first GSM Mobile handset with a 12 MP camera and full touch screen functionality – Pixon12 (M8910) in the Indian mobile phone market. The Pixon12 comes packed with a host of functions which enable consumers to easily capture, browse and share their images on the move- all on a brilliant full touch 7.9 cms AMOLED screen.

With a plethora of camera features along with its 12MP camera capability, the Pixon12 allows consumers to click high quality, life-like images on the go. With it one touch dedicated Camera Power Key, consumers get fast one-touch access to the camera function, enabling them to capture those spontaneous moments. Samsung Pixon12 also features fast image saving for next shot, so users can move to next shot within around 2 seconds.

The Pixon 12 Mobile phone provides the best photo quality by adopting innovative camera features.

With Touch Auto-Focus (AF) tracking, users can simply select focus point with the touch of a finger, after which the AF function will automatically follow the object, keeping it in focus even as it moves across the screen. Moreover, Smart Auto feature allows users to capture the perfect images as the camera automatically changes the scene and mode based on its object, background and lighting.

Images taken on the Pixon12 boast digital camera quality due to the phone camera’s superb lens and Xenon flash. The 28mm wide angle lens on the Pixon12 also allows a better perspective and more full capture of a scene for consumers.

Samsung Pixon12 enables users to easily organize and manage photos with multiple ways of sorting - by tags, file names, ratings, and time. In addition, the multi-selection feature enables users to pull up images in groups rather than one by one, making viewing and editing photos much easier. With Samsung Share Pix, the Pixon12 lets users easily upload images and videos to popular social networking sites such as Facebook, Picasa, Flickr, MySpace, Photobucket, Friendster – a breeze. Add to that, the phone’s high-connectivity functions including Wi-Fi and HSUPA capabilities mean that user’s photos can be shared to their friends in no time.

The 7.9cm AMOLED screen in Pixon12 offers consumers vivid color expression, a better viewing out of doors with close to 1800 viewing angle on a WVGA resolution which is 4 times higher than conventional WQVGAs. This results in a bright and clear display, offering more detail and clearer colors, both indoors and outdoors.

In keeping with its brand positioning of ‘NEXT is What?’ Announcing the launch of PIXON12 in the Indian market, stated Mr Sunil Dutt, Country Head, Samsung Telecom Division, “The PIXON12 is another example of the Samsung’s commitment to developing ground breaking products based on consumer needs. Speedy access to the camera mode, fast shutter speed and quick browsing, face tag and photo tag sorting are some of the key factors that consumers are looking for in their mobile phone cameras. Samsung PIXON12 holds the answer to these pressing consumer needs and more.”

“After users are done clicking, they can re-live and enjoy the pictures on the Pixon12’s brilliant 7.9cms AMOLED screen, which has a contrast ratio of 10,000:1 while providing power-saving features which increase battery life ”, states Mr. Dutt. The Samsung PIXON12 is priced at Rs.29,990/-

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