Samsung and Facebook Join Hands to Enable Offline Retailers in India to Go Digital

Follow Us

Samsung India on Thursday said that it has joined hands with Facebook to teach digital marketing skills to offline retailers across India. The company said that its initiative will aid its offline partners become part of the online ecosystem and communicate with a larger consumer base. Samsung said that the initiative will also aid consumers as they can access the product catalog and purchase devices from local retailers. The two companies are said to have trained over 800 offline retailers in the first phase with additional sessions being lined up in the upcoming weeks.




Digital Presence Through Facebook Ecosystem

Samsung said that the spotlight of the training was on enabling the offline retailers to develop a digital presence through the Facebook ecosystem of apps including Facebook, Messenger, WhatsApp and Instagram.

“Our partnership with Facebook is helping a large number of our retail partners go digital in a big way,” Mohandeep Singh, senior vice president of Mobile Business at Samsung India, said in a release. “By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally.”

Samsung said that the training sessions have enabled the offline retailers to further advertise their business and “build credibility” within the local community by setting up their pages on the Facebook ecosystem of apps.

The company said that the offline retailers could potentially notice an increase in business activity as they identify more local consumers online.

“With the changing environment around COVID-19, people are spending more time on digital platforms including the Facebook family of apps,” Prasanjeet Dutta Baruah, head of technology, telecom and new business at Facebook India, said in the release. “This has led brands to alter go-to-market models by adapting to changes in the value chain, rapidly digitizing key journeys. Facebook has partnered closely with key clients including Samsung on this journey.”

Samsung and Facebook Bank on Consumers Spending More Time Online

Samsung said that the training sessions will enable its offline retailers to create business pages and accounts on Facebook ecosystem of apps where its consumers are said to spend “a lot of time.”

The company said that the consumers engaging with local retailers on social media platforms would remove the need for them to visit physical stores. Further, Samsung said that the consumers can order Samsung devices by reaching out to local retailers on the WhatsApp Business app of the retailer.

“With our industry-leading digital skilling resources, we partnered with Samsung to skill their leading offline retailers, enabling them to reach out to consumers in their natural habitat of Facebook, Instagram, and WhatsApp seamlessly, and helping the business adapt to the new normal,” Baruah said.

Reported By

Reporter

Born in India, Yogesh loves to travel and has lived in multiple countries including New Zealand and Canada. His bylines can be found on various newspapers and blogs throughout the world, including Vancouver Sun, Surrey Now-Leader, Daily Hive , Investing News Network and Rach F1.

Recent Comments

Faraz :

Nice.. & BSNL 60 Mbps is even perfect plan for many if there are more than 5 devices connected. Many…

BSNL 60 Mbps Plan is Likely One of the Best…

Faraz :

Budget phones have degraded more than any other budget phones since pandemic. They are still selling some craps like Helio…

POCO C61 to Launch on March 26, 2024

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Anonymous :

In line with Airtel's ?49 plan that offers 20GB of data for the same duration.

Jio Brings New Rs 49 Plan

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments