Reliance Mobile is all set to offer Mobile TV service on its GSM Mobile Network with technical alliance of Apalya Technologies which will offer 35 New live streaming TV channels to its GSM Mobile subscribers. This will be in addition to 13 channels offered by the firm to CDMA mobile subscribers.
The Mobile TV content provider Apalya will offer RCOM its proprietary platform Mimobi enabling Reliance to offer Mobile TV services on its GSM network. Currently, RCOM offers Mobile TV services on its CDMA network with over 13 news and TV channels using its real-time streaming technology.
In order to offer the Mobile TV application on its GSM network and to increase the number of handsets that can support the Mobile TV application, we are tying up with Apalya to enhance the width of usage, said Krishna Durbha, Head - VAS, Reliance Communications.
Currently, RCOM through its strategic tie-up with ESPN is offering all ICC World T20 matches through its R-World VAS platform. The company also provides subscribers an option to have match scores and expert commentary on the matches as their caller-tune.
Apalya aggregates premium entertainment content from many different content providers, and then optimises the content to be suitable for small-screen or mobile viewing.
With Apalyas partnership, it is possible to offer over the air download of the video player on those handsets which do not have a native player thereby increasing the penetration of rich multimedia services. Apalya’s Mimobi technology uses progressive download for playing video. Progressive download means the application initially downloads some part of video file (buffers it), and then it starts playing the video file. While playing the video file, it simultaneously gets remaining part of the video file.This way you get the advantage that user need not wait for full download of the clip.
Mobile TV company, Apalya is also into tie-up with BSNL and MTNL for similar contributions and the services are offered as part of BSNL’s 3G services bouquet.