Reliance Retail to soon launch its own brand of 4G LTE smartphones under the brand ‘LYF’

Reliance Retail will soon launch its own brand of 4G LTE smartphones under the brand ‘LYF’. The brand built on the premise of unmatched user experience will offer high performance handsets that deliver a true 4G experience comparable to the best in the world.


LYF range of smartphones with superior features like Voice over LTE (VoLTE), Voice over Wi-Fi (VoWi-FI), HD Voice and HD quality video calling will enable users to experience a new digital life. LYF phones will reach consumers across the country through one of the widest distribution and retail network for smartphones. The devices will soon be available at multi-brand outlets (MBOs) and modern trade including Reliance Retail stores across India.
These strategic initiatives would augment our reach to customer and drive growth.

RJIL is the first telecom operator to hold pan India Unified License. It holds the highest amount of liberalised spectrum among telecom operators totalling to 751.1MHz across the 800MHz, 1800MHz and 2300MHz bands. RJIL plans to provide seamless 4G services using LTE in 800MHz, 1800MHz and 2300MHz bands through an integrated ecosystem. The combined spectrum footprint across frequency bands provides significant network capacity and deep in-building coverage. In addition, RJIL has filed intimation for sharing of spectrum in the 800MHz band with RCOM across seven circles to DOT.

RJIL has successfully demonstrated Lawful Intercept and Monitoring (LIM) facilities for LTE Data and Voice, Video & Messaging Services and International Long Distance voice services to DoT. It has also successfully completed Acceptance Testing of its network in all circles with DoT for Intra circle and Inter circle Mobile Number Portability.

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47 Comments on "Reliance Retail to soon launch its own brand of 4G LTE smartphones under the brand ‘LYF’"


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[…] 4G-enabled devices in the market from next month, closer to Diwali, under the brand name ‘Lyf‘ to support Reliance […]

October 21, 2015 2:09 pm 2:09 PM

Rjio is also going to launch in wb, Bihar and Assam. Rjio was planning to use RCOM gsm for voice service. Now RCOM gsm is going to shutdown it’s 2G network in those circles, and RCOM 3G is not also present in every town of those circles. So my question is, whom network is rjio going to use in those circles for voice and fallback network (3G)?? I think LYF brand phones will have both CDMA and LTE support, and Jio is going to use RCOM CDMA network for fallback.

Dr Lambinagh
October 17, 2015 1:18 pm 1:18 PM
RJio just like AVOID AND RAT pack are here to make money, they will come in bleed the industry, smaller players will either die or become consolidated. Either ways the industry will shake up but all these guys r here to make money and we as the customers will always have to pay. Sure there will be cheaper options for calls and Datta charges like available today, but it’s the reliability of a network that will determine its worth. I vote for Airtel and then Voda, every other player really sucks for me, best is Airtel in india and abroad,… Read more »
November 15, 2015 1:31 am 1:31 AM

Loved airtel all these years but now hate airtel like anything call drop issues are higher , airtel stands high for customer friendly offers, the best customer care but now lot of call drops .Was a postpaid customer on airtel left airtel as they didnt respond for call drops.Now started loving Vodafone ,Clarity voice calls ,and coverage in almost all places..Airtel is now on the race for 4G ,let them finish and look back for all those customers who have left them ..Loving Vodafone Muahhh….

Airtel Lover
October 17, 2015 3:46 pm 3:46 PM

You are spot on, Dr Lambinagh !