Generally Speaking, We face with poor reception / no reception If we are in Basements, Indoors, Sub ways or under tunnel (enclosed area) .
Keeping this in mind, the Telecom Operator Reliance has released a TV commercial, the poor reception of network signal as theme Reliance boasts itself saying it provides TOTAL NETWORK even under enclosed areas like Sub-Ways and tunnels.
Have a Look at this Ad
The Ad Features a woman getting down from a late night train entering a sub-way. As She walks through the Sub-way she finds no people around except a Man walking through the Sub-way in opposite direction. Some thoughts haunt her, as it is late night and she walks with fear as she spots a man in sub way.
As she crosses the man, she gets a call on her Reliance Mobile (which boasts of Total Network), by hearing the Tone she feels so secured and you can find relief in her and answers the call saying loudly “Hey Sanju, I am the on Way back Home”! The Passer by, widens his eyes hearing this and follows his way!
That’s it! All is Well with Reliance’s Total Network things we can notice in this Ad Reliance has made use of “woman’s Insecurity” as a point and making the “Receiving a Call from her Loved One” as a solution.. The Ad is nicely blended making use of Sub-ways and possible threat and how Reliance Total Network can make the Difference.
It’s All left to you audience to Comment whether Reliance stands by its words “Total Newtork Everywhere”!