Reliance Jio Prepaid Plans Might Be Losing Their Charm to Other Offerings From Rival Telcos

Reliance Jio is offering limited plans to its users, and all of them bundle at least 1.5GB data per day, which could be a downside of these plans

Highlights
  • The plans by Airtel and Vodafone Idea also come with much more additional benefits
  • Some of the plans having the edge over Reliance Jio from Airtel include Rs 597, Rs Rs 299, Rs 998

A little more than two years ago, Mukesh Ambani led telecom operator Reliance Jio forayed into the Indian telecom industry to disrupt how things were at that time. With its ultra-cheap tariff, high-speed data and other combo offerings, Reliance Jio managed to amass a large subscriber base. However, the result was a financially drained telecom industry with all the other players losing out to this new entrant. The only thing left for these telecom operators to do was to retaliate, and so they did by matching the offerings and prices which Reliance Jio was providing to its users. Now that the industry is slowly approaching stability, there remains the question to be asked – Is Reliance Jio being beaten by the other private telcos in the prepaid segment as well? What are our reasons to believe the same, read below.

Number of Offerings Across Different Price Ranges

Now it is agreeable that Reliance Jio has a pretty appealing and robust portfolio of prepaid recharges. However, there is one difference that we get to see between the prepaid portfolio of Reliance Jio and other telcos like Bharti Airtel and Vodafone Idea, and that has to do with the availability of recharges in a particular price range.

While most users these days use data, some would only like to use calling services with a little bit of data lying around in their accounts in case they need to use it somewhere. However, in case of Reliance Jio, it is hardly possible since all the recharges that Reliance Jio offers bundle at least 1.5GB data per day. In the case of other telcos like Bharti Airtel and Vodafone Idea, the subscribers get the option of plans which offer data for the entire validity period along with free calling and other benefits.

For example, in Bharti Airtel’s portfolio, we will find plans like Rs 597 prepaid plan which bundles 6GB data along with unlimited local, STD and roaming calls with 168 days validity. This way, users get an affordable calling solution for the long-term. Similarly, there is another Rs 998 prepaid plan of Airtel and Vodafone Idea’s Rs 999 and Rs 599 plans. Whereas for Reliance Jio subscribers, it will be hard to find any option like this and the long-term plan they can avail would run beyond Rs 400. There are plans of Rs 999 and Rs 1,999 from Reliance Jio offering benefits for 90 days and 180 days respectively, but they are nowhere close to the validity offered by incumbent telcos.

This is not only true for voice-oriented offerings but in general, subscribers of Airtel or Vodafone Idea would easily find recharge plans in any range according to their liking, whereas, in case of Reliance Jio, the customers would have to make do with the slightly limited choices.

Additional Benefits

There is also the new trend of offering freebies which is working in favour of other private telcos. Bharti Airtel has also launched plans which bundle attractive offers like Rs 299 prepaid plan with Amazon Prime, or the prepaid plan offering term insurance. There are other benefits for prepaid plan users like Norton Mobile Security, among others. These are some of the advantages which are making Airtel prepaid plans appear more attractive to the users as compared to Reliance Jio. In such a scenario, it can be said that Reliance Jio prepaid plans might now be losing their charm as compared to the prepaid plans being offered by Vodafone Idea or Bharti Airtel.

Read more on:

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

41
Leave a Reply

avatar
Photo and Image Files
 
 
 
17 Comment threads
24 Thread replies
3 Followers
 
Most reacted comment
Hottest comment thread
21 Comment authors
ChetanEsmailAniruddha Dhar|Santragachi|West BengalSayantansaket Recent comment authors
newest oldest most voted
Chetan
Chetan

From a peak of Rs 156 in the July-September quarter of FY18, Jio’s ARPU has shrunk steadily to Rs 126 over the past six quarters.
Everything is crystal clear.

saket
saket

This is blended ARPU<
reason is only…. after shutting down operator of APRU~40 ( aircel/tata/rcom/mts/videocon/telenor)… all those got shifted to JIO or jio phone.

Airtel strategy, service quality is always premium,,, which vodafone captures upto certain level in metro city/circle.

Airtel will remain num 1, in either ARPU or RMS or both in most circle in india.

JIO is happy to serve more customer with almost ~50% ,,, Customer market share (CMS).

Chetan
Chetan

Whatever you said is true,but how long Airtel will sustain on behalf of high tariffs and premium network. Mind you its not even 90% coverage wise.

Even if Jio hikes the tariffs in January at 300 for 1GB/day for 28 days and 500 for 2GB/Day, Airtel will keep it premium(400-450 for 1GB and 600-650 for 2GB) to these prices but noone will grab it. Just a postpaid plans due to Netflix and amazon combo and no daily hiccups.

Chetan
Chetan

At the most Airtel will serve 100 million customers in 2020. Once IUC becomes zero,Jio will hike the tariffs and then Airtel will too and nobody will get attracted by Airtel. Jio network by then will be superior and most probably Jio will remove inactive subscribers. So ARPU will increase. Considering what amount of spectrum they pick at auction will decide CMS for Jio.

Vinayak
Vinayak

Off topic- During the flipkart sale from 15th July, 2019 to 19th July, 2019 the Motorola One Power is being offered for a price of Rs. 10,999. Is it a good buy at that price. I was considering the Realme 3 until now which is also priced at Rs. 10,990/-. But Moto One Power has the extra larger battery, Android one support and above all it is the only phone in this price range to support Carrier Aggregation (CAT 6 supported by this phone). Is it worthwhile going for the Moto One Power considering the carrier aggregation support? Is it… Read more »

City
Bengaluru
Operator
Airtel- voda
DTH
Hathway
Chetan
Chetan

Definitely go for it if you dont care about camera. Camera is shit. Realme 3 camera is better though. Battery performance on both is excellent but after Pie update Moto One Power gives excellent battery back up(Actually asus should learn from this).Performance is great on Realme 3 due to Helio P70. But due to stock android thing,Moto One Power excels. On CA on Airtel speeds are excess of 65Mbps on this phone. On Idea it touches 80Mbps. At remote locations, speeds cross 100Mbps easily.

V vinayak pai
V vinayak pai

Will installation of g cam improve the camera?

Chetan
Chetan

A bit. Not much.

Recent Posts

OnePlus Announces OxygenOS 9.0.7 Rollout for OnePlus 5 and OnePlus 5T

The OnePlus 5 and OnePlus 5T have started receiving the OxygenOS 9.0.7 update in India. To recall, both of these...

Reliance Jio Finally Ready for GigaFiber Launch After a Year-Long Wait

The biggest wait in the telecom industry of India has been of Reliance Jio’s fibre-based broadband service, Reliance Jio GigaFiber....

Huawei Enters into Distribution Partnership With Micromax: What Does it Mean?

Chinese smartphone brand and World’s Second largest company, Huawei, on Tuesday said it has entered into a distribution partnership with...