- The plans by Airtel and Vodafone Idea also come with much more additional benefits
- Some of the plans having the edge over Reliance Jio from Airtel include Rs 597, Rs Rs 299, Rs 998
A little more than two years ago, Mukesh Ambani led telecom operator Reliance Jio forayed into the Indian telecom industry to disrupt how things were at that time. With its ultra-cheap tariff, high-speed data and other combo offerings, Reliance Jio managed to amass a large subscriber base. However, the result was a financially drained telecom industry with all the other players losing out to this new entrant. The only thing left for these telecom operators to do was to retaliate, and so they did by matching the offerings and prices which Reliance Jio was providing to its users. Now that the industry is slowly approaching stability, there remains the question to be asked – Is Reliance Jio being beaten by the other private telcos in the prepaid segment as well? What are our reasons to believe the same, read below.
Number of Offerings Across Different Price Ranges
Now it is agreeable that Reliance Jio has a pretty appealing and robust portfolio of prepaid recharges. However, there is one difference that we get to see between the prepaid portfolio of Reliance Jio and other telcos like Bharti Airtel and Vodafone Idea, and that has to do with the availability of recharges in a particular price range.
While most users these days use data, some would only like to use calling services with a little bit of data lying around in their accounts in case they need to use it somewhere. However, in case of Reliance Jio, it is hardly possible since all the recharges that Reliance Jio offers bundle at least 1.5GB data per day. In the case of other telcos like Bharti Airtel and Vodafone Idea, the subscribers get the option of plans which offer data for the entire validity period along with free calling and other benefits.
For example, in Bharti Airtel’s portfolio, we will find plans like Rs 597 prepaid plan which bundles 6GB data along with unlimited local, STD and roaming calls with 168 days validity. This way, users get an affordable calling solution for the long-term. Similarly, there is another Rs 998 prepaid plan of Airtel and Vodafone Idea’s Rs 999 and Rs 599 plans. Whereas for Reliance Jio subscribers, it will be hard to find any option like this and the long-term plan they can avail would run beyond Rs 400. There are plans of Rs 999 and Rs 1,999 from Reliance Jio offering benefits for 90 days and 180 days respectively, but they are nowhere close to the validity offered by incumbent telcos.
This is not only true for voice-oriented offerings but in general, subscribers of Airtel or Vodafone Idea would easily find recharge plans in any range according to their liking, whereas, in case of Reliance Jio, the customers would have to make do with the slightly limited choices.
There is also the new trend of offering freebies which is working in favour of other private telcos. Bharti Airtel has also launched plans which bundle attractive offers like Rs 299 prepaid plan with Amazon Prime, or the prepaid plan offering term insurance. There are other benefits for prepaid plan users like Norton Mobile Security, among others. These are some of the advantages which are making Airtel prepaid plans appear more attractive to the users as compared to Reliance Jio. In such a scenario, it can be said that Reliance Jio prepaid plans might now be losing their charm as compared to the prepaid plans being offered by Vodafone Idea or Bharti Airtel.
Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.