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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
In a fireside conversation at the 2023 APOS Bali event, Kelly Day, Vice President of International at Prime Video, unveiled the streaming giant’s ambitious strategy focused on prioritising customers and enhancing their entertainment experience.
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Customer-Centric Approach
Kelly Day shared her views stating, “As a customer-first organisation, delivering great content selection, the convenience of accessing the expansive content offerings and customer value, act as the major differentiators for Prime Video globally.”
Kelly Day described Prime Video’s mission as becoming the ultimate one-stop entertainment destination, a place where customers can discover all their video entertainment needs under a single roof. This includes content produced by Prime Video, partner studios such as Paramount+, HBO Max, Starz, and BritBox accessible through Prime Video Channels, and a rich library of titles available for rent or purchase via their TVOD Store.
Additionally, Kelly said Prime Video offers fast channels, linear channels, and AVOD channels in many regions, all aimed at delivering maximum selection to customers.
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Global and Local Content
Prime Video takes pride in being both global and local. Investment in authentic local content, notably in Japan and India, aims to ensure that viewers perceive the service as tailored to their region.
Original Content as Growth Driver
She said the streaming giant sees original content as a pivotal growth factor. High-profile productions like “The Lord of the Rings: The Rings of Power,” “The Wheel of Time,” and others are magnets for viewers worldwide, drawing them into the Prime Video ecosystem.
