Categories News

Operators should tap the increasing mobile video consumption, says Huawei

Published by
Ria Lakshman

Video dominates the mobile network traffic such that the population of mobile video users will double to more than 2 billion by 2021 with 36% penetration, says a white paper released by Huawei. In the paper “Mobile Video Report –a Key Driver of Mobile Market Value”, Huawei delineates various factors that boost the adoption of mobile video.

tower-india-5G

According to Huawei, there are several forms by which the video comes forth as a mainstream entertainment such as social video, live streaming, and immersive 360 degree or VR/AR services. Commenting on the evolution of mobile videos, Nitesh Patel, Director of Wireless Media Strategies, Strategy Analytics said, “We keep seeing innovative video services coming up. For example, after Facebook started video autoplay in 2013, mobile video adoption underwent a steep change, and soon all the social networks around the world would follow suit.”

“More recently we see live video streaming as another trend that has kept gaining momentum and competition have intensified. These new services, in addition to opening new monetization channels, are important elements in the social networks’ ecosystem. Mobile video is one of the most effective tools to increase user engagement and extend their stay inside the social networks,” he added.

There are several factors that drive this mobile video usage. Behavior patterns, quality of experience, and affordability, the surge in the video-optimized devices and networks, etc. are a few among them. The content providers and app developers adopt to this change in mobile video consumption pattern, leading the TMT service provider ecosystems to re-align the platform for mobile video in all its forms.

“The mobile video market space is huge, and it is expected to be the next ’voice’ business for operators in terms of profit contribution,” said Mr. Qiu Heng, President of Huawei’s Wireless Marketing Operation Department.

“We see the world’s leading operators actively exploring video services. They are enhancing user experience through network technology innovation, increasing revenue by exploring new business models, and targeting the future by obtaining the content source. Huawei will continue its efforts to support operators to succeed in seizing huge video opportunities,” Heng added.

According to Huawei, the operators should tap into this trend of increasing mobile video consumption at the appropriate moment. Markets with low mobile broadband coverage may not be able to push the data pricing to fuel this video boom at this moment. However, they can re-align themselves to tap this opportunity.

The white paper released by Huawei plots a Mobile Video Maturity Scorecard model for the operators to use in the regional markets. It also introduces various experiences used across the globe to improve user experience, business model exploration and obtaining content sources, and supports operators to succeed in seizing huge video opportunities.

Ria Lakshman

An astute writer with a track record in writing and publishing content for various industries, Ria brings on board her wealth of experience in journalism and love for technology to TelecomTalk. When not writing or reading, she spends a copious amount of time daydreaming and finding obscure Japanese folklore on the internet.

Share
Published by
Ria Lakshman

Recent Posts

Mukesh Ambani Lists What Benefits 5G Would Bring for India

Mukesh Ambani, chairman of Reliance Industries Limited (RIL), gave his views on what the 5G…

5G Launches in India with a Push of a Button from PM Modi: Details

October 1, 2022, will go down as one of the most historical dates for India.…

Airtel Races Ahead of Jio to Launch 5G in 8 Cities of India Starting Today

Reliance Jio had said that it would launch 5G in four cities of the nation…

PM Modi Experiences Jio Glass at 5G Launch Event

Reliance Jio Chairman Akash Ambani and his father, the business tycoon and CMD (Chairman and…

India Gets Homegrown 5G Core from C-DoT

C-DoT (Centre for Development of Telematics) has just showcased the indigenous 5G core. This is…

Russian Minister Expresses Interest in Collaborating with India for 5G and More

Bella Cherkesova, Russia's deputy minister for digital development, communications, and mass media, has indicated interest…

Pune Gets a New Private 5G Facility from Tata Communications

In order to speed up Industry 4.0 applications and capabilities for businesses, Tata Communications, a…

How You Can Open an Airtel Payments Bank Account

For any issues you may have had with India's conventional banking system, Airtel Payments Bank…

5G is Launching in India Today: What You Should Expect

5G network launch is scheduled for today. Prime Minister Narendra Modi will make the announcement…