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They have introduced a new online prepaid recharge site – Paytm. Few weeks back Paytm revealed its new version, and it is favored among users. During this period a lot of data gathered and it is analyzed.

Results break many myths of e-commerce!.

*Friends and Family give boost to Indian Online Commerce Business in India.

* 40% of all recharge transactions on PayTM are done for friends and/or family and not for oneself.

*Customers tend to recharge other mobiles almost as often as their own. Perhaps it is related to the Indian culture of doing something for others.

*The maximum transactions are not from Mumbai, Delhi, Chennai or Kolkata its from Andhra Pradesh, which appears to have been driven from Hyderabad. Delhi / NCR stands at number 2 followed by Maharashtra, Karnataka and Mumbai.

*Chennai stands at No 12 and Kolkata at 16.


Online Commerce is an exciting industry with a lot of space for customer centric services. There are some great initiatives soon to be launched by PayTM that we will keep you updated about!

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