OnePlus Tempted to Launch a Mid-Range Smartphone: Pete Lau

Published by
Chakri K

OnePlus co-founder and CEO Pete Lau on Friday said the company has been ‘tempted’ to expand its presence to the mid-priced smartphone category as it presents a huge opportunity in a country like India, but it will continue to focus on the premium market. Speaking to PTI, Lau said there is a huge addressable market in the Rs 15,000-20,000 category (mid segment). “It is a temptation, but we are not doing that. We have had a mission from the start of building a flagship phone with the best features, we will continue to focus there,” he said.

oneplus-midrange-smartphone-pete-lau

OnePlus, which had entered the Indian market in 2014 with Amazon as its e-commerce partner, usually launches two devices a year, unlike other players that play across various price categories. According to the research firm Counterpoint, OnePlus held a 30% share in the premium category (Rs 30,000 and above) during the July-September 2018 quarter.

Samsung was the second largest player in the category with a 28% market share, followed by Apple (25%). Lau said India’s premium smartphone market presents an “exciting opportunity”, even though its contribution to the overall market is currently small.

“The premium segment is about 4-5% right now but if 3-5 years from now, it were to be 15-20%, the market scenario would be totally different…we are here for the long play. That is what we have told the India team, they need to focus on being healthy and sustainable in the long-term,” he said.

In August, Lau had said India accounted for about one-third of OnePlus’ revenues last year and is set to become the “second home ground” for the company. India is a key market for smartphone players as it continues to grow at a strong pace. According to research firm IDC, smartphone shipments in India touched an all-time high of 42.6 million units in July-September 2018 quarter, registering a year-on-year growth of 9.1%.

Over the last few months, a number of players have launched devices in the premium category, the latest ones being Huawei with its Mate 20 Pro (Rs 69,990) and Asus with its gaming smartphone – ROG Phone that was launched at Rs 69,999.

Chakri K

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Share
Published by
Chakri K

Recent Posts

Samsung Galaxy A13 4G Production Might Have Started in India

The recent reports suggest that new leaks about the specification of the upcoming handset from…

Bharti Airtel Retracts Additional Data Offer from Prepaid Plans

In the recent development of events, Airtel has decided to take back some of the…

Infinix Note 11S May Soon Arrive in India, Hints CEO

The CEO of Infinix has just teased the launch of Infinix Note 11S in the…

Samsung Galaxy Note Likely to Be Discontinued

Samsung unveiled the last Note series smartphone - the Galaxy Note 20 in August last…

Mavenir Offers 4G Open RAN Small Cell for Outdoor Deployments Ideal for Remote Locations

The network software provider Mavenir has announced the commercial availability of its 4G Open RAN…

Xiaomi 12 Might be Launched Along with Xiaomi 12X on December 12

There have been several reports of leaked details on the upcoming flagship device from Chinese…

Vodafone Idea Showed Good Recovery in Urban Markets

Vodafone Idea (Vi) was able to recover in the urban markets in the September quarter,…

What Are the Best Pocket Friendly Broadband Plans in India?

The need for the internet is on the rise with each passing day. The Internet…

Ericsson, Porsche Enter Into Partnership For 5G Future

In an attempt to advance the automotive industry, Ericsson and Porsche have entered into a…