OnePlus Bombarding Indian Market With Offerings

Published by
Tanay Singh Thakur

OnePlus Indian Market

OnePlus started as a very focused company looking to deliver the best user experience at the lowest cost possible. Of course, it would have been hurting the profit margins, and it was understandable for the company to keep hiking the prices of its flagships. In less than a decade, OnePlus has become one of the most prominent Android smartphone brands in India. It has been possible because of the strategy the company adopted in its early days.

In 2022, OnePlus is not the company we saw it was a few years back. Right now, OnePlus is working pretty hard to capture market share in every price segment possible. Be it the lower mid-range, mid-range, semi-premium or premium, OnePlus is going with full force everywhere. The company had merged with Oppo and is now aggressively rebranding its smartphones in the country. It isn’t like OnePlus

didn’t do it before. However, it was more subtle back then. Now, OnePlus is very aggressively rebranding Oppo as well as Realme smartphones.

OnePlus Smartphones Still Pretty Good

Don’t get me wrong; its smartphones are still pretty good. OnePlus 9RT and the OnePlus 10 Pro are two of the most excellent releases this year. But what happens to the Nord 2T, which launched recently. What happens to the OnePlus Nord CE 2 Lite, OnePlus Nord CE 2, OnePlus Nord Buds, and more gadgets that the company launched recently.

Early on, OnePlus came with a model similar to Apple. There were just select premium devices every year, and OnePlus focused on delivering the most to the consumers at a fair price point with these smartphones. However, now, the company seems to be doing what Oppo, Xiaomi, Vivo and other Chinese brands are doing.

OnePlus is going all out on capturing as many consumers as it can. The cost of that is consumers don’t really know what to expect from the company anymore. The OxygenOS 12.1 is fairly good and stable. So, performance is not something I am too worried about with OnePlus. However, what the company will do next is unpredictable.

OnePlus 10R 5G didn’t feel like the flagship it should have been. The build quality is just not there to support the price point. Hopefully, OnePlus can dial things down a little and really just listen to the consumers. There needs to be a focused approach and OnePlus already has millions of loyal fans. While adding new ones would be great for the business, it doesn’t really need to try to get everyone.

This post was last modified on July 2, 2022 11:06 am

Tanay Singh Thakur

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Share
Published by
Tanay Singh Thakur

Recent Posts

Vodafone Idea, Airtel, Jio and Adani to Get More 5G Spectrum in Future for Auction

A project to unlock and sell an extra 5,500 MHz of 5G spectrum, valued at…

Vivo Y35 4G has Launched With a Snapdragon Chip

The newest smartphone in Vivo's reasonably priced Y-series has been quietly unveiled in Indonesia: the…

Samsung Galaxy Z Flip4 and Z Fold4 Indian Prices Revealed

Reliable industry sources reported on Monday that the Galaxy Z Fold4 would cost Rs 1.55…

Apple Might Start Pushing Ads on iPhones, Apple TV+ for Additional Revenues

The bloatware-free interface on Apple iPhones is well-known. The majority of the proprietary apps that…

WhatsApp Stickers for Independence Day 2022: How to Send

India is commemorating its 75th Independence Day today. Many people rely on social media and…

PM Modi Assures 5G Coming Soon to India

Prime Minister Narendra Modi has assured the citizens of India that 5G is not far…

Airtel Brings Two New Prepaid Plans to Fight Off Jio

Bharti Airtel wants to keep users interested in its services. That is why the telco…

Jio and Airtel Could Launch 5G Today

Bharti Airtel and Reliance Jio, two of the leading telecom operators in India, could launch…

BSNL 4G, if Executed Right Can Solve Problems of Indian Consumers

Bharat Sanchar Nigam Limited (BSNL) is expected to launch 4G network using homegrown technology on…