Reliance Mobile today announced the launch a new innovative kind of Value Added Service “Antakshari”, one of the oldest music-based games in India, for its GSM and CDMA mobile subscribers across the country which is to be delivered through its VAS portal ‘R-World’.
Reliance Communication’s mobile service users will now able to experience the all new fun with the ‘Antakshri’ service which would allow subscribers to play the game with a Closed User Group through its R-World VAS platform. The company claims RCom will also create a portal allowing its mobile subscribers to challenge other users to play the game.
Reliance Mobile subscribers will be offered three lifelines in the form of Library, Fifty-Fifty and Ask-a-Friend.
Mr Krishna Durbha, Head VAS, Reliance Communications quoted “Antakshari is one of the oldest music based games of India, which Indians have known and played for generations. We have conceptualized the same for our subscribers who can now play the Antakshari with any other Reliance subscriber in the country.”
The Antakshri services come at a monthly subscription of Rs.30 with 30 minutes of free usage.