Nokia, the sponsors of Kolkata Knight Riders team in the ongoing IPL-2 has lined up new services on the back drop of the tournament.IPL is undoubtedly one of the most watched sports in the country right now and Nokia seems all set to make full use of the IPL wave and offer its consumers some services and cool deals on products.
Nokia has released the Kolkata Knight Riders (KKR) cricket game for mobile phone . This is more of a complete KKR suite at your disposal instead of just being a game. It features direct integration with Nokia maps to help the consumer zoom into KKR match locations and get information about the team's match schedule. Apart from this, when you play the game, all players mimic their real game capabilities, ranging from true batsmen to core bowlers. Depending on your preference, the match can be set for day or floodlit night conditions. Users can also customize the batting lineup, field placements and bowling order.
To download this game into mobile phone just send one SMS ' KKR' to 55555. The game will be available across all GSM and CDMA networks in India as a full version paid download and a three day paid trial. The charges are operator specific. You can download the game from nokia.mobi and from the Download! application on select Nokia phones.
Then, there is the mobile application from Nokia, which is the fruition of its tie-up with KKR. The objective of the application is to help the user track KKR by way of getting updates, viewing match schedules and latest scores on their mobile phones. And yes, you can "cheer" for them as well Online.
Then there is the promotional campaign running on TV, which goes by the 'Sabki Jeet Pakki' name. Under this, consumers get a scratch card on the purchase of a new Nokia handset from a list of select Nokia devices. The 'scratch and win' contest commenced from April 10 and will continue till May 10, during which consumers buying select Nokia phones win assured gifts ranging from Nokia KKR branded phone accessories to an opportunity to fly to South Africa to watch an IPL match.