Nokia India today announced the launch of two new touch sceen mobile phones – Nokia 5230 and Nokia 5530XpressMusic with all power packed features at an affordable price tage.
As the latest addition in the Nokia touch phone portfolio, the Nokia 5230 is designed for those who lead an active life and use their mobile phone as their primary instrument for music, photos and videos, as well as sharing their lives online.
With “Nokia 5230”, consumers can get new content, be it songs from the Nokia Music Store or apps, games, videos and other services from the Ovi Store, directly from their phones.
The solutions offering is complemented by A-GPS navigation and the latest version of Ovi Maps with aerial images, 3D landmarks for over 200 cities and terrain map views for pedestrian and drive navigation.
“Competitively priced at Rs.10,000 approx, we believe the Nokia 5230 is an un-beatable offer for many new customers who aspire a device that stars in music, mingles with social networks from Facebook to MySpace, navigates you to where it happens, when it happens, and comes in an array of dazzling colors,” said Jo Harlow, Vice President, Nokia.
The Nokia 5530 XpressMusic features an easy to use music player with 27 hours of playback time. The compact Nokia 5530 XpressMusic comes with a complete touch interface. The home screen features one touch shortcuts to content and popular social networks, like Facebook and MySpace. In select markets the Nokia 5530XpressMusic will include the “Comes with Music” service offering truly unbeatable value with all the music you can possibly need. The recommended price of the Nokia 5530 with the Comes with Music service will be around Rs.13,000 before subsidies and taxes. For a mighty music experience, any headphones with a 3.5mm AV connector can be used. In addition, the Nokia 5530 XpressMusic features a Media Bar with quick access to your favorite media and applications, such as music, photos, YouTube or Ovi Share.
The innovative Contacts bar features thumbnail images for up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates.
The Nokia 5230 and 5530XpressMusic are expected to begin shipping in the fourth quarter of 2009.
Vineet Taneja, director, marketing, Nokia India, said, “As the market leader, Nokia’s value proposition is to offer products that combine aesthetics, technology and ease of use. Nokia’s touch devices are also based on these strengths, and with the new Nokia 5230 and Nokia 5530 XpressMusic we aim to give our consumers phones that look great, provide enhanced touch and music experience and, at the same time, are competitively priced.”