Netflix to Bring Low Priced Plans in Asia to Increase Customer Base

Published by
Chakri K

Netflix, the video streaming platform, has managed to garner more than 130 million subscribers globally already. Stating the roadmap of the company, Netflix CEO now says that he believe India can deliver the next 100 million subscribers to the company. It has been a long time rumour that Netflix is testing to introduce cheaper plans to select markets, including India. But, the company CEO chief executive officer, Reed Hastings has now denied all the media reports and said that the Netflix plans for India are only “modestly lower than what the company charges in the United States” and even though the plan prices are higher than the domestic streaming services, Netflix will strive in the competition.


The chief product officer of Netflix, Greg Peters at Netflix’s October earnings announcement had said, “We’ll experiment with other pricing models, not only for India but around the world that will allow us to broaden access by providing a pricing tier that sits below our current lowest tier.” Soon after this comment was made, people believed India could get some low-cost Netflix plans soon. But Hastings has now denied the reports and said that they are not working on low-cost Netflix plans for India.

Netflix Could Be Testing Low-Cost Plans for Asia

Even though Hastings said Netflix isn’t testing low-cost plans for India, in addition, he also informed that the company would test a lower-priced version of its film and television streaming service in some markets in order to boost sales. Although the company hasn’t committed to lowering prices anywhere, it does mention that it wants to experiment the pricing models. Hastings, however, didn’t say when or where the plans testing would be conducted.

Netflix vs Other Video Streaming Services

A low price plan would raise the customer base for Netflix. Local industry players like Hotstar, Amazon Prime Video, and others, believe that the Netflix plans for the Indian market are pretty high compared to their plans. The domestic competitors, however, believe that if Netflix continues with their existing plans, it could make it difficult for the streaming service platform to survive in the competition.

Hastings, however, believes that Netflix can thrive amid cheaper options and says, “Now it is true that Youtube is free, and Amazon is basically free, and cable is extremely inexpensive because it’s ad-supported. To some degree that creates a consumer expectation,” he said. He further adds, the cost of Netflix in India is “like going to the movie theatre 2-3 tickets a month, but you get to watch a lot more.”

Looking for Growth in Per-Capita Income

Netflix is now looking to grow its per-capita income in countries where it’s significantly lower. The plan prices of Netflix vary from regions to region and the cheapest one is in the U.S, which is worth $7.99. Several video streaming services in Asia, including Viu, offer free service as well as paid service which is priced between $2 and $5 a month, making it significantly lower than Netflix. “Leaving prices where they are, we are a very premium service,” said Todd Yellin, vice president of the product of Netflix.

In India, Netflix has three plans. The basic plan, which costs Rs 500 per month, second is the Standard plan which is priced at Rs 650 per month, and third is a Premium plan which costs Rs 800 every month.

This post was last modified on November 13, 2018 10:41 am

Chakri K

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Published by
Chakri K

Recent Posts

Mi Band 7 Pro Launch Is Set on July 4 Alongside the Xiaomi 12S Series in China

The Xiaomi 12S series and Mi Band 7 Pro will both launch in China on…

Google Switch to Android App, Now Compatible With All Android 12 Phones

Google, a major technology company, has updated its Switch to Android iPhone software to apparently…

Vodafone Idea Claims UP West and Uttarakhand 4G Networks Enhanced

Vodafone Idea has just announced that it improved the 4G network for its customers living…

Vodafone Idea to Struggle With 5G Because of Weakening Customer Base: GlobalData

All the private telcos in India have been working for the last year to develop…

Moto G62 5G Tipped to Launch in India Soon

Earlier this month, the Motorola G62 was introduced in Brazil. It has triple back cameras…

Jio, Airtel and Vi Aren’t Going to Bid Heavily in 5G Spectrum Auction: Report

Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi), the three private telecom operators in India,…

Oppo Takes Reno8 Series Camera Experience to Next Level With 6nm NPU MariSilicon X

Oppo, one of the largest Chinese smartphone and electronics manufacturers, is soon expected to launch…

5G Launch Changed the Customer Experience for Users in US

5G is only a few months away from India now. The telcos are eagerly waiting…

Samsung Galaxy S23 Camera Leaks are Here

Samsung Galaxy S22 series has been a huge success for the South Korean tech giant.…