Netflix Becomes the Biggest OTT Gainer Out of Quarantine Phenomena

Published by
Shrijan Soni

Since the government announced the lockdown period, OTT platforms gained significant importance as people were staying and home and relying on platforms for their entertainment. OTT streaming industry has seen an increasing curve in both the demand and profits in the entire lockdown period. Amongst all, streaming giant Netflix has become the biggest OTT gainer in the entire quarantine period. Also, it is expected that the demand for streaming platforms will increase further as the government has extended the lockdown phase for another 19 days to neutralise the threat of Coronavirus

.

Netflix,Netflix OTT Platform,Amazon Prime,OTT Platforms in India,Lockdown in India

Netflix Users are Spending Average 8 Minutes Per Day on Platform

As per the reports compiled by KalaGato, Netflix users are spending an average eight minutes per day in the platform during lockdown period. The primary reason behind the increased demand of Netflix platform is the combination of original premium shows along with digital movies like Jaamtara, Taaj Mahal 1989 and Yeh Ballet. Also, the average daily users (DAU) and the open rate of Netflix increased by 102% and68 % respectively. It is further expected that Netflix will roll out more episodic original shows in the second phase of the lockdown period to cater to the needs of entertainment of people amid stressful times.

Hotstar Records 30% Decline in Total Session Time

Surprisingly, Hotstar, which is one the of most demanded OTT platform recorded a 30% decrease in total session time during the entire lockdown period. The major reason behind the decrease is the different content library on the platform. Also, the absence of sporting events, which is the major USP of Hotstar has been eliminated due to COVID-19 outbreak, which has further decreased the total session time of the platform. However, it is expected that with the launch of Disney+ in India, Hotstar will retain the demand as the service has attracted eight million subscribers just after the launch.

Amazon Gained 83% More DAU

Though the demand for Amazon is slightly inclined towards the negative side, the steaming platform witnessed 83% more daily average users (DAU) in the lockdown period. Also, the platform is pushing out some of the premium shows for its users to make sure they have entertaining quarantine period.

Shrijan Soni

Shrijan loves the process of creating content in various verticals, whether it be words, sounds or videos. He's also inclined towards digital marketing and tech industry developments. The art of creation always triggers his interest.

Share
Published by
Shrijan Soni

Recent Posts

Reliance Jio Announces 5G Launch Date and Welcome Offer

Reliance Jio has just announced its 5G launch date officially. The telco demonstrated the 5G…

JioBook First Look with Live Images and Specifications

Reliance Jio is soon going to launch the JioBook for customers in India. For now,…

Airtel Fares Well on CLSA’s ESG Score

Bharti Airtel, the second-largest telecom operator in India, is in the top 20th percentile of…

Xiaomi Redmi Pad Announced for India

Xiaomi Redmi Pad has launched in India. It is an affordable tablet meant for the…

Vodafone Idea Talks About 5G Launch

Vodafone Idea (Vi) is the only private telco in India which seems to be lagging…

Reliance Jio 5G Tariffs Hinted by Chairman

While the official 5G launch in India has happened, the country's largest telco, Reliance Jio,…

How to Activate and Deactivate Data Roaming

You become registered in the network of a particular state when you buy a SIM…

Airtel Xsafe Cameras at IMC 2022: Check Out all Three in the Images

Bharti Airtel, the second-largest telecom operator in India, launched the Airtel Xsafe for the Indian…

BSNL 4G and 5G Launch Timeline Confirmed by CMD PK Purwar

Bharat Sanchar Nigam Limited (BSNL) is soon going to launch 4G networks in India. Earlier,…