Nazara Technologies, a mobile entertainment VAS player announced its alliance with Cartoon Network to mobile content sharing wherein all popular comics will be provided to mobile subscribers as a value added services.
Mobile VAS content such as Videos of Cartoon Network TV shows, wallpaper, animation, themes and greetings on popular characters will also be offered on mobile service of various telecom operators in India. Nazara-CN alliance plans to launch a customized application allowing subscribers to download an entire comic to read in one go. Nazara will offers the Cartoon Network’s VAS content on different tariff structures like Rs.1 per day, Rs.10 per week and Rs.30 per month.
Nitish Mittersain CEO CN (India) said “Cartoon Network is not only an integral part of the children’s world in India today but almost every Indian has grown up with comics available to them in a wide array of choice. There are over 400 million mobile phone users in India and a recent survey indicated that a whooping 63% kids use a mobile. The aim is to reach out to them by providing new products and services, thus enliven one of the oldest and most cherished content formats – comics, now on mobile. Having comics on mobile phones will enable people to read their favorite comic even when they are on the move”