The Indian mobile telecommunications price war has come into a new juncture day by day, after the Reliance Mobile’s Price War Campaign against Airtel now state run Telecom Operator Mahanagar Telephone Nigam Ltd (MTNL) has targeted its rivals and private Mobile Service operators by media ads with the tag line of MTNL's Champion PAY PER SECOND Plan ahead of all others.
MTNL is the first 3G Mobile Service operator in India which has openly come up with a ad campaign targeting all private 2G Mobile service operator like Airtel, Idea Cellular,Vodafone, Reliance and Tata Docomo quoting “MTNL BETTER THAN THE REST! with a comparison chart MTNL’s Pay Per Second Plans with Airtel, Idea Cellular,Vodafone, Relaince Mobile and TATA Docomo’s tariffs in Pay Per Second segments.
Though this is first of its kind, by State run telecom operator or PSU who has come up directly against the private operators with media ad on tariff.
PAY PER SECONDs Plan Comparison Chart, Published By MTNL (Mumbai and Delhi)
| MTNL | AIRTEL | IDEA | VODAFONE | TATA Docomo | RELIANCE | |
| Video calls(3G) Own Network | ½ paisa/sec | NA | NA | NA | NA | NA |
| Video Calls (3G) Other Network | 1 Paisa/sec | NA | NA | NA | NA | NA |
| Local call to Own Network | ½ paisa/sec | 1paisa/sec | 1paisa/sec | 1paisa/sec | 1paisa/sec | 1paisa/sec |
| Local call to Other Network | 1paisa/sec | 1.2 paisa/sec | 1paisa/sec | 1.2 paisa/sec | 1paisa/sec | 1paisa/sec |
| STD Calls to Own N/W | ½ paisa/sec | 1paisa/sec | 1paisa/sec | 1paisa/sec | 1paisa/sec* | 1paisa/sec |
| STD Calls to Other N/W | 1paisa/sec | 1.2 paisa/sec | 1paisa/sec | 1.2 paisa/sec | 1paisa/sec | 1paisa/sec |
| Local SMS | 25paisa | Re.1 | 60paisa | Re.1 | 60paisa | 50paisa |
| National SMS | Re.1 | Rs.1.50 | Rs.1.20 | Rs.1.50 | Rs.1.20 | 50paisa |
| Data Charges (GPRS / 3G) | 1paisa for 10Kb | 10paisa 10KB | 1paisa per KB | 10paisa for 10KB | 1 paisa per KB | 50paisa per MB |
MTNL also quoted that its Pay Per Second plans comes with fully transparent billing and its prepaid customers are free to recharge with Full Talk time and also Extra Talk Time Power Recharges can be clubbed with its Pay Per Second Plan. Hence most of all private operator restrict the full talk time recharges/offers on Pay Per Second plans and wont offer any Extra Talk Time as MTNL offers with its GSM 2.75G and 3G mobile service in Mumbai and Delhi circles.
