Motorola, the Lenovo-subsidiary today announced a strategic partnership with BigC and Lot Mobiles, and also launched its first ever Moto Hub in Hyderabad. As part of the partnership and consolidate its presence in the offline market, Motorola is planning to open Moto Hub over 185 BigC stores and 140 Lot Mobile stores across 55 cities in Andhra Pradesh & Telangana.
Motorola launched the first Moto Hub in New Delhi earlier this year, and since then, the company is expanding the presence to every major city. Motorola Moto Hub initiative takes on Xiaomi's Mi Home strategy, where both the brands will be selling their smartphones in the offline market.
The Moto Hub store in Hyderabad will house the entire product lineup from Motorola. Right from the Moto C lineup to the Moto Z lineup, every device Motorola launched in India will be displayed and sold. Just yesterday, Motorola launched a Moto Hub in Chennai.
Sudhin Mathur, Managing Director, Motorola Mobility India at the event said, "Our customer-centric strategy has helped us immensely, and we have received an overwhelming response to Moto Hubs across the country. With the launch of first ever Moto Hub in partnership with BigC, we aim to provide access to Motorola's premium product experience to the people of Andhra Pradesh & Telangana. We are further partnering with Lot Mobiles to give the people of Hyderabad a seamless experience of the entire product portfolio of Motorola products."
Motorola's product portfolio for 2017 includes the entry-level Moto C, Moto C Plus, Moto E4, and Moto E4 Plus; mid-range Moto G5, Moto G5 Plus, Moto G5S, Moto G5S Plus, and Moto X4. Also, the company announced only one Moto Z product in India, the Moto Z2 Play which is priced at Rs 27,999.
Motorola will also be selling the Moto Mods in these Moto Hub stores. All the Plus variants are exclusive to the e-commerce variants, while the standard variants will be available in both offline and online channels.