LG WILL LAUNCH 50 NEW HANDSETS IN INDIA

By June 16th, 2009 AT 6:04 PM

LG NEW 50 MOBILE PHONELG Electronics, the world’s third largest mobile phone maker today said it will launch 50 new handsets by the end of 2009 in the Indian market. The company is looking forward to double its market share to 11 per cent in the fast growing GSM mobile telephony in India.

The number of product line-up has doubled as compared to 2008. We plan to launch 50 handsets by the end of December and aim to keep our market share over 11 per cent there (India),” Bo H Choi, Head (Asia Pacific Region), Mobile Communication Company of LG Electronics told.At present, the South Korean firm has a 5.25 per cent in GSM segment.

While the company enjoys nearly 50 per cent market share in the CDMA space. Choi was speaking after LG’s launch of three new smart phones — Crystal, GM 730 and Viewty Smart — at telecommunications conference CommunicAsia 2009.

LG launched its new smart phone models  Crystal, GM 730 and Viewty Smart  today the three models are touch screen phones with upgraded and user-friendly features. While LG GM 730 would be available globally in July, the firm plans to bring the three smart phones to the Indian market by September.

The product would be priced over Rs 25,000 when we bring the product to the Indian market by September,” Choi said after the launch.  In 2008, globally the company sold 100.8 million handsets to claim about nine per cent of the market share.With the economies worldwide recovering from the downturn, we are planning to increase out mobile sales and our target for 10 per cent market share remains intact.

We would be coming out with 15 new devices, including three handsets running on Google Inc’s Android software globally by the end of this year,” LG Electronics Vice President (Head of new business) John Park said.The company has collaborations with Microsoft Corp, for providing enhanced features on its smart phones. It also plans to launch its own store to provide access of digital content like music and games to its customers.LG is also planning to launch its application store by next month immediately after the launch of GM 730.

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