LG Electronics India has launched the LG Spirit LTE and LG G4 Stylus 4G, the latest VoLTE (Voice Over LTE) and VoWiFi (Voice Over Wi-Fi) enabled smartphones in India. It has also entered an exclusive sales and distribution partnership with Reliance Retail.
With the launch of these devices, the handset maker said that it will have a first mover advantage in a rapidly evolving 4G handset ecosystem. The VoLTE and VoWiFi capacities allow faster transmission of data and voice on the device.
LG said that both the smartphones will be exclusively available across the country at various multi-brand outlets.
“These new devices are a must have for all those who want to take advantage of the 4G network. With Reliance Retail as our partner, and given its extensive network across the country we are sure that existing LG loyalists and potential LG customers who want the best, will be able to own these futuristic gadgets in outlets near them,” Amit Gujral, Head Marketing LG Mobiles India said.
LG Spirit LTE and LG G4 Stylus will be LG’s first set of VoLTE phones to leverage Reliance Retail’s robust nationwide sales and distribution network to increase penetration across geographies.
Reliance Retail has a formidable retail network of 1200 distributors and 150,000 retail outlets that will support the evolving VoLTE & VoWiFi device ecosystem in the country.
Reliance Jio, the telecom arm of Reliance Industries is set to launch its 4G services across the country soon and will also launch its own smartphones under the Lyf brand with Reliance Retail.
VoLTE is an acronym for Voice over Long Term Evolution which is based on IP Multimedia Subsystem (IMS) network, with specific profile for control and media planes of voice service. This approach results in delivery of voice just as the data flows within the LTE data bearer, which in turn implies that there is no dependency on legacy circuit switch voice networks to be maintained. A VoLTE device has up to three times more voice and data capacity than normal 3G networks and up to six times more than 2G GSM.
VoWiFi is an acronym for Voice over Wi-Fi. The defining feature of this service is that it allows interoperability of a handset between Wi-Fi and cellular service. It is expected to be beneficial to the users who have poor cellular coverage in their homes.