As we reported earlier about Instagram testing a new algorithm to serve users better. Well, the Facebook-owned app has started rolling out the new algorithmic feed. The feed will display content based upon individual interests of users and connections with different users.
The new algorithm will be rolled in an update. Users around the world will eventually start seeing the difference in their news feed. Instagram also detailed the new algorithm in its official blog post. The post explains the working of the new news feed and how it is going to improve the user experience. Earlier, the content slide in the news feed was based on a chronological order instead of connections and preferences.
On its official blog, Instagram states,“On average, people miss 70 percent of their feeds. It’s become harder to keep up with all the photos and videos people share as Instagram has grown. Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way. With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend’s latest posts,”