IDEA (Mumbai) launches Lowest Tariff,Local Call Rate @ 40p per min

By October 12th, 2009 AT 2:26 PM

IDEA (Mumbai) launches Local Call Rate @ 40p per minMumbaikars can now make all Local calls for just 40 paisa per minute on the IDEA network for a period of one year, starting today.

IDEA Cellular, an Aditya Birla Group Company, has announced yet another attractive tariff plan for mobile users in the city offering local calls at 40 paisa per minute, and STD and SMS at 50 paisa per minute, on any mobile and landline network.

To avail the special tariff benefits, existing IDEA prepaid subscribers can recharge with the new tariff voucher priced at Rs. 47, and validity of one year. New prepaid subscribers of IDEA can avail the reduced call rates from the first recharge itself.

Regular tariff will apply for the first minute of the day. Subsequently, the special call rate of 40 paisa for Local calls and 50 paisa for STD calls will be applicable.
This plan will be available at all retail outlets and My IDEA showrooms in Mumbai.
Announcing the launch of new tariff voucher Mr. Sashi Shankar , Chief Operating Officer – Mumbai, IDEA Cellular said, “With Diwali and Christmas, just round the corner, we expect a surge in mobile usage. With the new tariff plan, IDEA subscribers will enjoy the lowest tariff in Mumbai and will be able to make calls with absolute freedom without worrying about time or geography. As the fastest growing mobile operator with over 1 million subscribers in Mumbai, IDEA’s new initiative will provide its subscribers great value & enhance customer satisfaction.”

IDEA Cellular launched services in Mumbai, in the largest Metro city launch ever in India , one year back. The mobile operator already has a subscriber base of over a million in Mumbai metro, and continues to grow at the fastest pace.

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