Idea’s New Innovation Oongli Cricket Ad 2.0

By April 9th, 2010 AT 3:25 AM

Idea's New Innovation Oongli Cricket Ad 2.0Idea’s new innovation – Idea Oongli Cricket the latest hype besides the IPL this year. Much talked about cricket on mobile sensation is the latest craze that has taken mobile gaming to new standards.

Oongli cricket is all about getting your fingers busy with a daily question that is being telecasted into your television throughout the IPL season.Idea has come up eith a new set of questions every day and engages people all over India to sms the answer to a special number 9594939291.

The number is toll free for Idea subscribers and normal charges for other operators. The ad features Bollywood superstar and Idea’s Brand ambassador Abhishek Bacchan aka Junior AB, Dolly the personal assistant and a clerk. The ad has become quite popular in short span of time and has encouraged people to tap on to their phones.

Now taking a step forward Idea is soon going to boost the Oonlgi campaign with a fresh new ad. This is an exclusive post from TelecomTalk about the new Idea ad. Here’s whats in store The ad features a typical Hinglish language and has been cropped up in a very humorous way. The scene starts with a Brahmin who teaches his followers the art of archery. Soon another guy from outside steps in and accepts the challenge of the fellow students.

Being from poor family back ground the guy named ‘Eklavya’ relies that he has mastered the art of archery from the Brahmin by hiding and following his methods to which the master asks for compensation. Well I would not conclude the whole part. Just wait and watch when the ad finally rolls down to your television sets. In short the ad is quite attracting and funny to watch. Its a whole new concept that the marketing team has come up with and has been powered by C2W Digital. So just wait and watch out for it.

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