Idea Cellular Ties Up With Indian Railway

By November 2nd, 2010 AT 6:00 PM

Idea Cellular Ties Up With Indian RailwayIdea Cellular has partnered with Indian Railways, to promote ‘Break the Language Barrier’ campaign and Idea Language Helpline to help its passengers traveling to other parts of the country.

As part of this program, the Idea Language Helpline is being promoted across Indian Railways network for a week. Idea Language Helpline jingle will play on 139, creating a brand connect with millions of callers who call on this number.

Idea Language Helpline jingle will play on the IVR of Railway’s inquiry no. 139, for a period of 7 days starting 29th October. The caller will hear one jingle of 10 seconds when call connects with IVR, followed by a jingle of 15 seconds when call is transferred to a human Interface. In the South circles, the jingle will be in English and in rest of India it will be in Hindi.

In a first-of-its-kind initiative, the passengers are being informed about the Idea Language Helpline – a service that they can avail when they reach their new destination, for conversational support in local language.

To target the flyers, Idea has associated with Jet Airways for promotion of Idea Language Helpline on Jet Airways and Jet Konnect flights. As part of this, Idea Language Helpline will be talked about in in-flight announcements informing passengers that they can call on this no. for help with translations in local language when they reach their destination.

Additionally, Language Helpline brochures will be placed in the seat jackets in flights during this month long activity aimed at reaching on to 18-20 lakh passengers. These brochures carry translations of few common words and phrases in 16 different languages and can be useful reference for anybody travelling to a new place in India where a different language is spoken.

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