Idea Cellular Launches ‘Talk To Auro’

By November 30th, 2009 AT 4:58 PM

Idea Cellular Launches Talk To AuroIDEA Cellular, the fastest growing Pan India mobile operator today announced the launch “Talk to Auro” and innovative IVR based an groundbreaking  value added services for its GSM Mobile subscribers across India which will offer virtual callings with Auro.

The operator tied up with  bollywood movie Paa for an activity based on ‘Talk to Auro’ concept, wherein callers can leave messages for Auro on an Idea number and in return receive calls from Auro (one of the characters in the film Paa) on a pre-determined date.

Apart from this IVR based callings, special Ring back tones (Caller Tunes) in Auro’s voice and other value added services too will be available for Idea GSM mobile service users.

Idea subscriber and users of the social networking site, Facebook and Twitter, can send a note to ‘Auro’  from their existing Facebook profile, they can start interacting with Auro on his special IDEA number +919594999222 and give him instructions on how to alter his gait to be fitter. The outgoing Calls from Idea cellulars to Auro’s Idea Mobile Number will be charged as per the subscribers tariff plan. Incoming calls will be diverted to a voice mail box and these will have pre-recorded messages.

Idea cellular also launches the dedicated website which has all “Auro” Mobile contents.

oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Spotify Playing the “Long Game” in India

Spotify Technology, the company engaged in the music streaming services on Wednesday said that it is “playing the long game”...

Xiaomi Targets Rural Indians with Mi Store on Wheels

Xiaomi India on Monday announced the launch of its Mi Store on Wheels concept store designed to connect the brand...

Get Unlimited Internet with these One Airtel Plans

For the unaware, Bharti Airtel offers One Airtel plans. What are these plans, let us explain you. One Airtel plans...