IDEA Cellular today officially rolled out its GSM mobile service in the country's Eastern state of West Bengal and Kolkata telecom circle. The official launching function was held at The Oberai Grand in Kolkata in the special presence of company’s Brand ambassador and bollywood Star Abhishek Bachchan.
The copany announced it’s 2.75G EDGE enable GSM network in West Bengal and Kolkata will now cover the entire length of the country from Rajasthan in the West to West Bengal in the Eastern parts of India.IDEA Cellular has added Kolkata and West Bengal as its 19th and 20th circle on the Company’s Pan India operation. In earlier post Telecom Talk was the first website, which bought Exclusive detail of Kolkata launch.
In keeping with the recent brand campaign, IDEA Brand Ambassador Abhishek Bachchan came in ‘Walking & Talking’ to the launch ceremony in Kolkata, in a symbolic gesture to flag off the services. At the event, Bachchan urged his fellow brethren in Bengal to join the fastest growing mobile network in India . IDEA Cellular launched specially tailored tariff plan for West Bengal and Kolkata with lowest local call charges as 30 paisa.
With the special tariff plan, its prepaid subscribers in West Bengal and Kolkata, can make Local call to any network just at 30 paisa per minute for 1st month, and STD calls and SMS on any network across India at just 60 paisa per minute or per SMS. From the 2nd month the local call will be chargeable just at 40 paisa to any local network for next 11 month while all STD calls and SMS charged at 60 paisa. The new Life Time Preapid SIM priced at Rs.49 comes with a rolling tariff validity of 12 months.
With the launch operations in the East - Kolkata & West Bengal, IDEA cellular will cover Assam & North East - by year end, IDEA will have 100% coverage in the country.
IDEA’s initial network of 1,150 cell sites will progressively grow to a deep rooted network of over 2,800 cell sites to cover more than 8,200 towns & villages, by end of March 2010. IDEA’s 2.75G EDGE enabled network will cover 8 major districts, namely Hooghly, Burdwan, Murshidabad, North 24 Parganas, South 24 Parganas, Nadia, Bankura and Purulia, during the launch phase, and will be expanded to cover 22 districts of West Bengal & Sikkim, before the end of current financial year. With the launch in Kolkata, IDEA has now covered all the metros in the country.
Announcing the launch of operations, Speaking at the launch, Mr. Ambrish Jain , Director - Operations, IDEA Cellular Ltd. said, “The launch of our services in Kolkata & West Bengal marks near completion of our mission to become a pan-India operator by 2010. IDEA is the fastest growing mobile operator in India , and I am confident that our high quality network and services will enhance mobile experience for subscribers in the ‘City of Joy ’, and the rest of the state.”
IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of IDEA in West Bengal, mobile users in the state will now have a rich experience while using value added services such as Music download, Dialer Tones, Voice chat, web-infotainment, high-speed internet Data Card, and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.
Currently IDEA is present in 18 out of 22 telecom circles in the country. It has over 47 million GSM mobile subscribers under the brand “IDEA”. While the company has licenses and spectrum to operate in all 22 service areas of India at present.