Huawei Aims for 10% Premium Smartphone Market Share in India

Published by
Sneha Bhardwaj

Chinese telecommunications giant Huawei is aiming to make a serious dent into the growing premium smartphone market in India with its newly-launched P30 and P30 Pro devices. The company, which is betting big on the roll-out of the 5G network in India and is set to start trials with partner telcos in the country soon, is also looking at capturing a bigger share in the Indian smartphone market, a top company executive told IANS here. According to Richard Yu, CEO, Huawei Consumer Business Group, with their new P series smartphones, they are looking to capture 10% of the premium smartphone market in India by the end of this year.

The company is aiming to replace market leader Samsung and other premium segment players like Apple and Google with its feature-rich P30 and P30 Pro.

The company has been facing a somewhat tepid response for its P20 phones, launched last year in India, and with the much-improved camera and videography features, Huawei feels they now have a winner in the P30 series.

“We are so low in the premium smartphone market in India. Last year, we invested to make our phones better and with the new P series, we are confident to have 10% share in the Indian premium smartphone market,” Yu said.

The P30 and P30 Pro phones are priced in the range of Euro 799 to Euro 1,249 for the European market. These would be priced relatively cheaper in India when launched by the middle of next month.

Keeping the price-sensitive Indian market, the new P series may also be manufactured in India later. “Manufacturing will depend on volumes. Once we have that, our Indian facility will start rolling out the new phones,” Yu said, adding that they would also look at the development of local features and app for their phones in India as and when the opportunity arrives.

He, however, evaded a question on whether they were also working on a new operating system (OS) for their phones. Yu also refused to give Indian pricing for its phones but said that it would be similar to what they did with the P20 series last year.

P20 phones sold 60 million units globally last year, while in India, the fastest growing smartphone market, it touched 20 million units. The global numbers for Huawei stood at 206 million units in 2018.

Yu said that with the new launches, the numbers would grow 25-30% in 2019.

Sneha Bhardwaj

Share
Published by
Sneha Bhardwaj

Recent Posts

Realme Techlife Watch SZ100 Budget Smartwatch Launched in India

Realme during its Realme Narzo 50 5G series launch event has introduced a new smartwatch…

Realme Narzo 50 5G Series Launched in India – Specifications and Pricing

Realme has finally launched its Realme Narzo 50 5G series in India on Wednesday. The…

Poco C40 and C40+ Officially Confirmed to be in the Works

The popular smartphone manufacturer Poco is apparently gearing up for the launch of a new…

BSNL Prepaid Plans Under Rs 500 That Are a Steal

The Indian telecom sector is dominated by the three private players – Reliance Jio, Airtel…

Vodafone Idea and C-DoT Sign MoU to Develop and Deploy IoT/M2M Solutions in India

Vodafone Idea Limited (VIL), the third-largest telecom operator in the country, has just announced that…

iPhone 14 Launch Event Date Leaked, More Products to Launch on Same Day

Apple is expected to launch the iPhone 14 series later in September this year. According…

Airtel Performed Way Better than Jio, Vi in Q4 FY22

The financial results for March 2022 quarter are out for all the private telecom operators…

Wi-Fi 6E Routers Add New 6 GHz Band, Should You Upgrade

Wi-Fi 6E routers are the next generation router technology that consumers will get to witness.…

Is 4G Enough for BSNL to Turn Things Over

4G networks from Bharat Sanchar Nigam Limited (BSNL) will be available in multiple parts of…