HMD Global Looking to Make Nokia Among Top Three Players in India by 2024: Ajey Mehta

Follow Us

HMD Global, which sells Nokia brand of mobile phones, is looking to be among top three players in India over the next three-five years, a top company official said Monday. The company said it is developing product-based on market feedback and demand from consumers. "Our ambition is to be among top three players in next three to five years. We will do it in a systematic manner. We will deliver consumers an experience that they seek," HMD Global Country head for India Ajey Mehta told PTI. "We now have a product with a difference of Rs 2000-3000 in the range of Rs 5,000 to Rs 30,000 to cater a wide range of consumer demands," he added.




The company on Sunday launched five mobile phones including its premium segment Nokia 9 PureView with five cameras in the price range estimated to be around Rs 50,000 a unit as per global price shared by the company. "We are very seriously focussing on imaging which is one of the experiences that we want to deliver to consumers. This is the reason we have launched Nokia PureView our flagship imaging device," Mehta said.

The company unveiled Nokia 4.2 expected to be priced in the range of Rs 12,000- Rs 15,000, Nokia 3.2 for Rs 10,000-12000 a unit and Nokia 1 Plus for around Rs 7,000 a unit. HMD also unveiled a feature phone Nokia 210 that will be priced around Rs 3,500 a unit.

Mehta said that specific timing of the launch of these phones would be decided in some time but all of them are expected to start selling in India in the second quarter. Nokia brand phones dominated the India market for about 7-8 years when mobile telephony started in the country but lost its spot to South Korean major Samsung and was adversely impacted by the sale of low-cost Chinese phones.

Talking about competition with Chinese brands that still dominate the India market with their low-cost pricing strategy, Mehta said that pricing is one strategy to sell a product, but HMD will focus on the experience of customers. "We know we are not disruptor on pricing, but we will deliver value at the price point we sell them the product," Mehta said.

HMD Global now sells Nokia phones in partnership with Nokia and Foxconn. Mehta said that almost all the phones that HMD sells in India are manufactured in the country and evaluating business proposition for making it's high-end phone Nokia PureView also locally.

Recent Comments

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Anonymous :

In line with Airtel's ?49 plan that offers 20GB of data for the same duration.

Jio Brings New Rs 49 Plan

SCKPA :

Airtel is claiming so many things. But at our location there have so many places where airtel 2g signal is…

REP: Airtel Expands Network Footprint in Bankura District of West…

Faraz :

Yes.. Corruption and arrogance is in the core of this organisation since beginning.. & Now even gov wants everything to…

BSNL's Operating Profits Signal a Positve Future

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments