Hike Partners With Bharti Airtel to Preinstall Total App on Select Airtel 4G Smartphones

Published by
Rudradeep Biswas

Homegrown messaging application, Hike today announced a strategic partnership with telecom operator Bharti Airtel. Under the partnership, Hike will be embedding its recently announced feature ‘Total,’ on mobile devices under Airtel’s Mera Pehla Smartphone initiative. Starting March 2018, select smartphones under the Mera Pehla Smartphone program will be shipped with Hike Total as a pre-installed feature.


With the added benefit of ‘Total’ on all smartphones

under Mera Pehla Smartphone program, users can access essential services such as messaging, news, recharge and more even without an active data connection and easily get online with access to data packs for as low as Re 1. Yes, that’s the highlight of the Total by Hike as it offers data packs starting at as low as Re 1.

The Total by Hike feature has four key elements:

  • Single Login: A Single Login via the Phone Number for all of the Total services such as Messaging, News, Horoscope, Recharge, Wallet, Cricket Scores and Rail information.
  • Light Services: < 100 kb to 1 MB: Services on ‘Total, built by hike’ take between < 100 kb to 1 MB ensuring a lightweight footprint on the device.
  • Works without Data: All of the services built on Total can be accessed even without Data via proprietary technology.
  • Sachet Data Packs: Users will be able to purchase Sachet Data Packs starting as low as Re. 1 from inside the Total experience itself with the goal of lowering the cost of access and introducing people to data.

Kavin Bharti Mittal, Founder and CEO, Hike, said “With ‘Total’ on ‘Mera Pehla Smartphones’, first-time users will find it easy understand and navigate a smartphone. Using data is also simplified and ‘Total’ users can get online with special data packs starting as low as Re 1/-. This is really powerful. We are very clear that to get a billion people online, we need to make the whole process of coming online a lot simpler, less intimidating as well as cost-effective and this partnership with Airtel is likely to do that”

Airtel announced the ‘Mera Pehla Smartphone’ back in October 2017 with an aim to bring down the prices of 4G smartphones from select brands. Until now, Airtel has partnered with brands such as Karbonn, Celkon, itel, Intex, etc.

With this partnership, Airtel is looking to add more users on board, and it will also lead to an improvement in Hike’s overall subscriber base too.

Rudradeep Biswas

Published by
Rudradeep Biswas

Recent Posts

Asus ROG Launched Two New High-End Gaming Laptops

The renowned Asus Republic of Gamers (ROG) has launched two new gaming laptops at a…

Bharti Airtel Reveals Two New Independent Directors to Become a Part of its Board

The Indian multinational telecommunications service provider Bharti Airtel has announced the appointment of PK Sinha…

OnePlus Ace Racing Edition with Dimensity 8100-Max SoC Launched

The popular Chinese smartphone maker OnePlus launched its OnePlus Ace device in China last month.…

Vodafone Idea Deployed Additional Spectrum for Boosting Indoor Coverage

Vodafone Idea (Vi) customers living in Delhi will now get a faster and better overall…

Jio, Airtel and BSNL Have Similarly Priced 100 Mbps Broadband Plans But With Different Benefits

Three of the most prominent service providers in the country – Jio, Airtel and BSNL…

Airtel CEO Lists Three Reasons Why the Telco is Doing Great

Bharti Airtel recently announced its quarterly profit was Rs 2,008 crore during Q4 FY22. The…

Bharti Airtel ARPU Reaches Rs 178 on Account of Tariff Hikes

Bharti Airtel, the second-largest telecom operator, has just announced its financial results for Q4 FY22.…

TRAI Completes 25 Years, COAI and Other Industry Member Send Congratulations

The Telecom Regulatory Authority of India (TRAI) has completed 25 years today. The regulatory body…

5G Will Create Employment Opportunities and Boost Economy: PM Modi

Prime Minister Narendra Modi, speaking at the Silver Jubilee event celebration of the Telecom Regulatory…