Google to Start Displaying Ads Inside Mobile Homepage

Follow Us

Accelerating efforts to generate larger revenues, Google has announced it will allow ads to reflect on the homepage of its mobile app from later this year. The ads would be displayed on the "Discover" section of the homepage in a news feed layout and would be algorithmically personalised. "Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they're open to discovering your products and services," Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog post on Tuesday.




The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its "Gallery ads" feature.

"By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We've found that, on average, ad groups including one or more gallery ad have up to 25% more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page," Raghavan said.

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google's announcements come amid reported concerns among investors in Alphabet, Google's parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported.

Recent Comments

Faraz :

Does Bharti Hexacom provide Airtel 5G services in N.E and Rajasthan Or Both are offering 5G seperately ? Who bought…

Bharti Hexacom IPO Set for April 3, TCIL to Sell…

Faraz :

Nice.. & BSNL 60 Mbps is even perfect plan for many if there are more than 5 devices connected. Many…

BSNL 60 Mbps Plan is Likely One of the Best…

Faraz :

Budget phones have degraded more than any other budget phones since pandemic. They are still selling some craps like Helio…

POCO C61 to Launch on March 26, 2024

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments