Facebook Might Start Showing Ads in WhatsApp After Unification of Messaging Platforms

Published by
Shrijan Soni

Facebook has nearly acquired all the major messaging platforms, including Instagram and WhatsApp. The Facebook-owned app WhatsApp is planning to serve ads to its users. Facebook earlier dropped the plans of showing ads in WhatsApp. However, as per the media reports, WhatsApp users might witness Ads in future. Facebook and Instagram Platforms already leverage the Ads section and shows users different types of Ads as per their interest and specifications. Facebook has already suspended push to bring Ads in order to avoid antagonising regulators.

WhatsApp Ads Come after Unification of Facebook Owned Platforms

Earlier, Facebook CEO Mark Zuckerberg stated that the instant messaging giant is planning to combine all the messaging platforms, which includes Facebook, WhatsApp and Instagram. To Show Ads, Facebook will use phone numbers to match the account of users in both Facebook and WhatsApp. However, the process might take time, as all the platforms have a massive amount of active users. Also, the reports state that combining WhatsApp will take most of the time, and the official announcement might not happen in 2020. Since the spread of COVID-19 is also increased, it is expected that the process will be pushed more further and users might not see Ads in WhatsApp soon. The news is revealed by The Information first.

Facebook Will Leverage WhatsApp Status for Ads

WhatsApp status is one of the most appealing features which might be fruitful for the tech giant to deploys Ads. Since user engagement is the highest in WhatsApp status, Facebook might directly or indirectly use the opportunity to show Ads. Since Facebook is trying to leverage WhatsApp users who are on Facebook, the reported plan might bring hassle to the instant-messaging platform giant. One of the significant trouble which the company will face is the mass deletion of the Facebook account of WhatsApp users who might not like the merger of profile together with their Facebook and WhatsApp accounts. However, no formal structure has been finalised by Facebook and WhatsApp status Ads is a long-term opportunity for the company. The plan of showing Ads is sure, but the exact period might be far away.

Shrijan Soni

Shrijan loves the process of creating content in various verticals, whether it be words, sounds or videos. He's also inclined towards digital marketing and tech industry developments. The art of creation always triggers his interest.

Share
Published by
Shrijan Soni

Recent Posts

Airtel CEO Denies Any Conflict of Interest in Google Deal

On Friday, Google and Airtel said in a joint statement that the former is going…

WhatsApp Working on Separate App for iPad, Might Launch Soon

Social media messaging platform WhatsApp is known to bring changes and updates and new features…

Second-Hand Smartphone Market Might Grow to $4.6 billion in Three Years

According to the latest research report, the second-hand smartphone market in India is on its…

FAA Consents AT&T and Verizon for Further Activation of 5G Towers

In the latest unfolding of the events regarding the deployment of the 5G towers near…

Things You Can Do to Stabilise Your Broadband Wi-Fi Connection

With our lives entwined with the internet every day, there is nothing more frustrating than…

BSNL Bharat Fibre Broadband Plan that Offers 6.5TB of Data

Bharat Sanchar Nigam Limited (BSNL) offers a broadband plan to the customers that comes with…

Cheapest Daily Data Prepaid Plans from Jio, Airtel, Vi

The three private telecom operators of India – Reliance Jio, Vodafone Idea and Bharti Airtel…

Fastrack Reflex Vox Smartwatch Launched in India, Offers 100+ Watch Faces, Built-in Alexa and More

The Indian fashion accessory brand Fastrack has launched its smartwatch in India – Fastrack Reflex…

Redmi Note 11S Could be Rebranded as POCO M4 Pro for Multiple Markets

Redmi the subsidiary company of the Chinese smartphone manufacturer Xiaomi on Wednesday launched its latest…