Facebook Decides Against Showing Ads in WhatsApp: Report

Published by
Chakri K

In what could be great news for WhatsApp users around the globe, Facebook seems to be dropping the plans of showing ads inside WhatsApp. Last year, Facebook confirmed that it would be pushing advertisements between WhatsApp Statues similar to Instagram Stories. Facebook’s decision to display ads in WhatsApp made the instant messaging platform’s founders leave the platform. Brian Acton and Jan Koum decided to leave the company after Facebook’s decision to monetise WhatsApp. A new report says that the Mark Zuckerberg-led company may not sell ads on WhatsApp as the team which was formed to work on this project has been disbanded in recent months.

WhatsApp,Facebook,WhatsApp Ads,Facebook Ads,WhatsApp India

Ads Not Coming to WhatsApp Anytime Soon

A report from The Wall Street Journal says Facebook has disbanded the team which was formed to work on implementing ads inside WhatsApp. “The team’s work was then deleted from WhatsApp’s code,” the report added, according to IANS. However, Facebook is yet to confirm this news officially. If the report is believed to be true, then it will be great news for all the WhatsApp users.

The biggest change WhatsApp expected to receive in 2020 is the advertisements. Facebook said that it would start showing ads between WhatsApp Statuses in 2020. This feature will work pretty much similar to Instagram Stories which also displays ads in between stories. Even Facebook displays ads in between the stories of users. So WhatsApp was all set to become a third Facebook entity to be monetised.

Right now, WhatsApp has over 1.5 billion users across the globe, and in India alone, the messaging app has over 400 million users. This data was of July 2019, so the number must have increased by at least 50%. WhatsApp may report an active monthly user base of 500 million in India in the coming weeks and the global user base may cross two billion. Facebook would’ve generated a lot of revenue from WhatsApp, thanks to its massive user base globally.

Facebook Seems to Be Against Monetising WhatsApp

Ever since Facebook bought WhatsApp back in 2014, the social network giant has the plans to monetise the platform. WhatsApp implemented end-to-end encryption in 2016 and the company’s founders Brian Acton and Jan Koum were always against placing ads in WhatsApp. But Facebook’s management started working on adding ads to WhatsApp, which the founders did not like. According to WhatsApp founders, adding advertisements inside the app will break end-to-end encryption.

After a lot of arguments, Brian Acton left in the company in 2017, followed by CEO Jan Koum in August last year. To recall, Facebook bought WhatsApp for a whopping $22 billion deal back in 2014. “Targeted advertising is what makes me unhappy, Acton said after quitting from Facebook.

We are not sure at the moment on what Facebook and Mark Zuckerberg are up to right now. Maybe, Facebook’s team found out that implementing ads inside WhatsApp Status tab will break the end-to-end encryption. But again, nothing is confirmed officially at the moment.

Despite confirming the placement of ads inside WhatsApp, Mark Zuckerberg always reiterated that the company would not break end-to-end encryption. So maybe, ads in WhatsApp could break the encryption and the company seems to be going against the plan.

Chakri K

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Share
Published by
Chakri K

Recent Posts

Nepal Telecom Commences 5G Trials

Nepal Telecom (NT), the state-owned telecommunications provider, has formally announced the start of its long-anticipated…

OnePlus 11 Concept Phone to Arrive at MWC Barcelona 2023

OnePlus 11 5G was announced at the Cloud 11 event in New Delhi on February…

Nokia is Extending Fiber Broadband Equipment Manufacturing in India

Nokia, a global telecom gear and equipment maker, has announced that it will extend manufacturing…

Airtel 5G Plus Now Available in Dharamshala, Mandi and Baddi

Bharti Airtel launched 5G Plus network services in three more cities of Himachal Pradesh on…

Airtel Gets all Fibre Assets of Telesonic after Merger

Bharti Airtel Limited owned subsidiary Telesonic Networks Limited has merged with Airtel. The merger took…

Key Point Opens Data Center in Eastern Siberia

Russian data center Key Point announced the launch of a new data center in Primorsky…

Airtel to Target Top 150 Cities and Towns for 5G Expansion and Postpaid Growth

On Wednesday, Bharti Airtel, India's leading telecommunications provider, said it is rapidly expanding 5G to…

BSNL 4G and 5G, How it Can Make Huge Difference

Bharat Sanchar Nigam Limited (BSNL) has been working to roll out indigenous 4G for a…

This February, Don’t Miss These Movies and Web Series on ZEE5

We're all anticipating the best entertainment as February gets underway. OTT platforms are ready to…