YU Televentures, a subsidiary of Micromax Informatics Pvt. Ltd., India’s largest smartphone maker launched this sub-brand as an online-only venture. Affordable smartphones are its forte and they sold them across the e-commerce platforms under flash sales. Alongside, the company pooled in to make health devices like blood pressure monitors, which gained an equal acceptance among the users. Throughout 2015, YU made its launches, and ended the year with a bang! It launched the smartphone Yutopia in December 2015, with 5.2 inch display with 1440 x 2560 pixels resolution, 1.5GHz octa-core Qualcomm Snapdragon 810 processor and 4GB of RAM. 21MP rear camera, 8MP front-facing camera, 32GB expandable internal storage etc. added to the feast, making it a flagship launch of the company.
“We envisioned the changes in the beginning of 2015 where a mobile hardware compliments the software capabilities and offers a user a holistic mobile experience,” Rahul Sharma, Founder, Yu Televentures stated through the year end note from the company.
Counting various changes, Rahul Sharma says the change is the only constant. “Just a few years ago, the industry faced a market evolution that promised to dramatically upset the status quo. Evolution to 4G required tough technology choices and investments. Service delivery was shifting from a focus on voice and messaging to a new world of data connectivity and to apps later. The newer technology is paving way for the older ones and the times ahead are clearly for the ones who fall out of line.”
2015 was the year when the smartphone industry grew. Now the demand is for powerful computing experience. “Well, the days wouldn’t be far behind as we have seen launch of octa-cores, curved display smartphones, wearable and almost edge-to-edge display phones with great camera in the market. The future of mobile devices, however, is about to stretch a lot further than simply cramming a full-fledged computer into your pocket,” he added.
Sharma also remembered to comment on the wearable market, a section of YU Televentures. “While earlier, one would have a single desktop computers connected to the Internet, today the number of devices include tablets, laptops, gaming consoles, smartphones, Televisions and more.”
In 2016, Sharma sees IoT as a game changer and the chances of brands breaking their comfort zones. “What is interesting is that Mobile will be at the center stage of this change. Everything that a user wants, will be and can be controlled through his mobile device. 2016 will be a beginning towards offering consumers this change.”
“The experience of our primary mobile screen being a bank of app icons that lead to independent destinations will slowly see the end of the road, what we therefore design and build on mobile needs to change. The transaction based apps such as cabs, food and movie tickets, if get integrated into the native device experience can offer greater functionality and ease to the user. The future will see most of this get integrated, right into the home screen of the device itself. Services offered inbuilt with phones will provide a differentiated experience to users and lay a strong foundation for the future development. Around YU, is an answer to this. We are writing the future today,” the release reads.
“Around YU is an effort to smartly integrate most of these functions into the OS layer and provide a native experience. Around YU was created to smartly pull up information from apps and web and provide contextual recommendation of content and actions, saving a user time and effort to switch between multiple apps.”