The Dish TV owned brand D2h has launched a new acquisition offer which is targeting DD Free Dish’s customers in rural and semi-urban areas. Under this new offer which D2h has rolled out especially keeping in mind the rural population, D2h has launched the introductory ‘Value Combo offer with India Cricket’. This offer will provide popular entertainment channels which were previously FTA to the subscribers in semi-urban and rural areas.
Three Month Subscription Plan Offer Starting at Rs 1,292
It is worth noting that D2h has also revealed the prices of these new acquisition offers and has said that these plans will be available in two price points of Rs 1,292 and Rs 2,033, exclusive of GST for three months and 12 months respectively. These offers would also include the standard definition set-top box and installation as well. The highlight of the offer would be that it will consist of India Cricket which will be an advanced request based add-on service, and it will avail all three formats, ODI, T20 and Test matches to the viewers of Indian men’s cricket team matches.
Looking at the situation of the subscribers who are missing out on many popular Hindi entertainment channels on the free DTH platform, D2h has also launched a new TVC for the same segment market in the rural and semi-urban regions. Notably, this market segment was enjoying free to air channels including popular Hindi channels, but that is no longer the case as viewers are not getting any access to these channels any more. This commercial from the DTH provider has targeted these viewers who are facing trouble due to the disruption of the service and are not able to access these channels, and the TVC does that through the point of view of a mischevious kid.
Tailormade Offer for Customers in Tier-3 and Tier-4 Markets
Dish TV India, Executive Director & Group CEO Anil Dua remarked on this new value proposition, “Many customers in tier-3 and tier-4 markets are currently missing out on entertainment, and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”
D2h brand Corporate Head – Marketing Sugato Banerji also added, “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”
It is worth noting that with the dismissal of DD Free Dish’s service, there is a gap which D2h is targeting to fill. If with the new efforts and the latest offers, D2h manages to fill this gap, it will be able to acquire an impressive number of customers in these rural regions thus increasing its subscriber base by quite a bit.