A comparative analysis between the entry level base packs offered by Indian DTH operators

This is the age of digitisation of analogue cable and more and more people are moving towards DTH platform. The active subscriber base of the 6 commercial DTH operators put together is around 41 million in the quarter ended March 2015 as per figures released by TRAI. This number is expected to grow with the phase 3 and 4 of digitisation of cable TV. In such conditions the subscriber at times finds himself confused between all the options in front of him. Which DTH operator caters to his needs best? Which operator should he pick?

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Well, while each individual’s needs and priorities are different and some prefer quality and service over price, it is a general trend in the Indian market that price is a major deciding factor on which people base their decisions. So for a rapidly evolving price sensitive market like India, I felt the need to have a basic comparison between the various entry level Base packs offered by DTH operators across India.

For the sake of this comparison I have taken Into consideration all 6 operators and the most recent official data from their websites. Also packs like ‘My pack 99’ by Airtel digital TV and Tata Sky which need the subscriber to subscribe to a compulsory add on pack along with the base pack have not been considered for the sake of this comparison. Only entry level packs which offer an Annual payment option have been picked for comparison.

Rest of India entry level packs:

These packs apply to subscribers of 24 Indian states apart from the 5 south Indian states of Karnataka, Kerala, Andhra Pradesh, Telangana and Tamil Nadu. The details of entry level packs of all operators along with information on number of channels included and tariff of monthly and annual subscription of the packs along with bonus duration is given in the table below.

Operator Name of entry level base pack Number of channels offered Monthly validity price (Rs.) Annual validity price (Rs.)
Videocon d2h Super Gold pack 341 253 3036 + 30 days
Dish TV New super family 265+ 250 3000 + 24 days
Airtel digital TV Value Prime 125 253 2640 + 30 days
Tata Sky Dhamaal Mix 126 250 2640
Reliance digital tv Bronze pack 151 240 2481
Sun direct Value Plus pack 147+ 240 2510

 

It is evident that Videocon d2h and Dish TV offer the most number of channels in their entry level packs while Reliance digital TV and Sun direct provide the cheapest annual subscription offers on their entry level base packs in Rest of India.

South India entry level packs:

These packs apply only to the 5 south Indian states of Karnataka, Kerala, Andhra Pradesh, Telangana and Tamil Nadu. The details of entry level packs of all operators along with information on number of channels included and tariff of monthly and annual subscription of the packs along with bonus duration is given in the table below.

Operator Name of entry level base pack Number of channels offered Monthly validity price (Rs.) Annual validity price (Rs.)
Videocon d2h South silver pack 298 202 2424 + 30 days
Dish TV Jumbo family 230+ 205 2460 + 24 days
Airtel digital TV South max Tamil 150~ 180 1980 + 30 days
South max Telugu 1977 + 30 days
South max Kannada 1978 + 30 days
South max Malayalam 1979 + 30 days
Tata Sky South special 97 190 2090
Reliance digital tv Value pack 153 190 1971
Sun direct Tamil value 128+ 175

 

1800

 

Telugu value 130+
Kannada value 127+
Malayalam value 129+

It is evident that Videocon d2h and Dish TV offer the most number of channels in their entry level packs while Reliance digital TV and Sun direct provide the cheapest annual subscription offers on their entry level base packs in South India.

Note:

This is a very basic comparison based on the number of channels offered by a DTH operator in his entry level base packs and the tariffs for the same, meant for guidance of readers to enable them to make a more educated choice of operator. Actual selection is greatly influenced by many other factors like availability in a geographical area, retail presence of the operator, ease of recharge, after sales servicing and response from customer care. Readers are advised to check with the respective operators for more details on packs and terms of service before buying.

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12 Comments on "A comparative analysis between the entry level base packs offered by Indian DTH operators"

 

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[…] the past we have outlined a comparison between the cost of entry level packages of various DTH operators. In this article my focus is to outline the ‘Exclusive channels’ which are present […]

Ajith
September 10, 2015 9:23 am 9:23 AM

If possible can an you provide list of channels too ?

Sinoj
September 9, 2015 10:36 pm 10:36 PM

Does Dish TV provide all malayalam channels in their 139 pack? Not about Zing digital. Also which is the best DTH in Kerala among Dish TV, Zing digital, Sun Direct, Videocon and Airtel?

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