TRAI Goes a Little Easy on Select Entities for SMS Whitelisting Rules
The Telecom Regulatory Authority of India (TRAI) has decided to go a little easy on select entities for implementing its new SMS norms. For the unaware, the new norms direct business entities to register their message templates and their content (URLs, APK links, and OTT links) with the telcos before sending them to the customers. The rule has come into effect from October 1, 2024. Any entity which hasn't whitelisted... Read More