IDEA Cellular's campaign with brand ambassador Abhishek Bachchan has been adjudged the 'Best Celebrity Endorsement of the Year' at the first edition of NDTV Tech Life Awards.The trophy was jointly received by Bachchan and IDEA Cellular chief marketing officer Pradeep Shrivastava.IDEA's tagline 'What an idea, Sirji!' has generated tremendous recall value for the brand, amongst the masses. Bachchan said, "I am happy to associate with a brand which is young,... Read More
Airtel is set to become the first Indian operator with 100 million subscribers nationwide, in all probability within a few weeks at the end of March, Bharti Airtel's overall subscriber base was 96.6 million after including the subscribers added in April, its total subscriber base is expected to hit 99 million Airtel added 32.5 million subscribers in 2008-09 with an average of 2.7 million subscribers per month.Airtel added a record... Read More
India's leading GSM mobile service operator Airtel is planning to launch "Virtual Phones" or Virtual SIM, a technology that allows users to use as many as 10 different numbers from a single phone. Virtual SIM developed by Bharti-owned Comviva Technologies, the application comes embedded with the SIM card and offers users to "opt" for his number whenever the user requires it.The user group will be password protected with each user... Read More
In 2008, Vodafone had unveiled its Happy to Help series during the first season of the Indian Premier League (IPL). In the second season, Vodafone has given birth to ZooZoo a special character created specifically to convey value added service (VAS) What’s interesting is that there are some 25 such commercials planned under this campaign, 10 of which are already on air. The aim is to release approximately one ad... Read More
Nokia, the sponsors of Kolkata Knight Riders team in the ongoing IPL-2 has lined up new services on the back drop of the tournament.IPL is undoubtedly one of the most watched sports in the country right now and Nokia seems all set to make full use of the IPL wave and offer its consumers some services and cool deals on products. Nokia has released the Kolkata Knight Riders (KKR) cricket... Read More
When there is war of words between operators and incumbents for Youth ,Virgin comes with a innovative strategy to attract youth with its new plan called Party line which allows up to 6 friends to form a group and connect with each other by dialing a number sounds interesting ? The subscriber who creates a party line gets full control over party line like you can make your party lines... Read More
Number portability is six month away from reality US based Telcordia which is rolling out the service in the Southern part of India on the first phase of roll out is highly dependent on how keenly mobile operators support this venture. Ashok Sapra, MD, MNP Interconnection Telecom Solutions said, to some extent we are dependent on the deliverable by the operators, DOT and TRAI. While I know all of the... Read More
Virgin Mobile, today said that it aims to acquire fifty lakh youth mobile users in the Indian market by 2011,the number of mobile users among the youth is likely to go up to 50 million in India.Virgin Mobile's Chief Executive Officer M A Madhusudan told reporters on the launch of its new music edition mobile handset. He said that the company would continue to cater to the youth segment in... Read More
Loop Telecom will launch its GSM mobile services in the Tamil Nadu and Orissa circles by next week according to the senior executive of Loop Telecom they will be rolling out in three other circles in South India within 10-15 days of its launch in the first two circles Tamil Nadu & Orissa. As per company sources,they are not doing a large-scale commercial launch at this point to meet regulatory... Read More
The MobileStore, India’s leading mobile retail outlets chain announced forging a tie-up with state-run PSU BSNL to retail the operator’s services across its outlets. Rajiv Agrawal, CEO cited that we aim to provide customers with the entire bouquet of BSNL services ranging from Fixed Lines, Internet, CDMA & GSM Mobile Connections, Recharges and more. BSNL customers at The MobileStore will get a wide choice of handsets including BlackBerry phones and... Read More
BSNL has tied up with cell phone major Nokia for bundling 3G handsets along with its services. Nokia India Head, Operator Channels, V Ramnath said Nokia India has partnered BSNL in bringing to Indian consumers 3G services on a host of Nokia devices such as Nokia 3120Classic, Nokia 5320, Nokia N79, Nokia N81, Nokia E71 and the Nokia 5800Xpress Music will be offering BSNL 3G services. Owners of these devices... Read More
Bharti Airtel announced the launch of South at Re1 pack for its subscribers across Kerala. The new scheme priced at Rs 14 allows subscribers to make calls to any number in the southern states of Tamil Nadu, Karnataka, Andhra Pradesh and Kerala at Re 1 per minute. SMS charges to any number in these circles will be at 50 paisa per SMS. Local calls and SMS will be charged at... Read More
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