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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Bharat Sanchar Nigam Limited, the state-led telecom operator, has done something which it has never previously done before on the consumer front. The telecom operator has been making some pretty bold moves coining them as consumer-centric decisions for the good of the company. However, for the first time, BSNL is bringing membership programme for its customers. It is worth noting that private telecom operators like Bharti Airtel already have a consumer rewards and loyalty programme under which they distribute benefits to its customers. What BSNL is bringing to its customers will be called as Star membership, and it will also get the customers, certain exclusive benefits.
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BSNL STAR Membership Details
The government-led telco has launched the BSNL Star membership or the Star plan for Rs 498. In this plan, the subscribers of BSNL will enjoy unlimited local, STD and roaming calls with 30GB data and 1000 SMSes for 30 days. The total validity of this plan will be 365 days. Hence, the validity of the freebies of the plan will be limited to 30 days, whereas the entire plan will be of 365 days. However, what makes the Star membership different is that in this period, whenever the subscribers recharge with STVs like STV 97, they will get a discount. BSNL has noted that the STV 97 will be available to the subscribers for Rs 76, whereas STV 447 will be available to the subscribers for Rs 407. At the moment, the Star membership can be availed only through the Rs 498 prepaid plan.
