Bharat Sanchar Nigam Limited (BSNL) took to Twitter on Thursday to announce a self-proclaimed ‘most economic broadband plan’ at Rs 491. This plan by BSNL which is supposedly already live and up for subscribing will provide users with 20GB data per day for 30 days at 20Mbps speed in similar lines with Bharti Airtel. Besides the high-speed connection, the telco will provide free unlimited calling to any network. NK Mehta, a BSNL board member, said about the launch “BSNL is committed to offer high quality, most affordable and data services which meets everyone’s expectations.” The state-owned telco also highlighted that the plan is already live across their customer service centres, franchises and retailers.
It is notable that yesterday was also the day of Reliance Industries’ Annual General Meeting which witnessed the announcement of Reliance Jio’s new host of services in the FTTH( Fibre-to-the-Home) sector. Reliance Jio announced its new services of Jio GigaFiber and Jio GigaTV. Under this new name, Jio will be providing its fibre broadband service with 1Gbps speed to 1,100 cities initially. The registration for the service would start on August 15th on My Jio app and Jio official website.
Given the latest announcement of Jio’s GigaFiber and its plan of entering the fibre broadband sector, other incumbent telecom operators providing broadband services might be threatened. Jio’s past record has established the fact that the Mukesh Ambani led telco is set for disruption in yet another industry after triggering the data tariff war. Keeping this in mind, BSNL’s roll out of this new ‘most economic broadband plan’ might be a defence towards what is yet to come from Reliance Jio’s side.
Also, in June this year, BSNL introduced two new FTTH (Fibre-to-the-Home) plans priced at Rs 777 and Rs 1,277. Under the Rs 777 plan the telco is offering 500 GB monthly data at 50 Mbps, and under the pricier Rs. 1277 plan the telco is offering 750 GB monthly data at 100 Mbps speed.
Right now, BSNL and Bharti Airtel are leading telecom operators in the home broadband services sector. However, with Reliance Jio on the verge of launching its fibre broadband services, the move is seen to be a threat to other two entities. Like the data tariff war has highlighted, Reliance Jio has definite plans of bringing revolution in yet another industry at the cost of cut throat competition.