- BSNL did not receive enough 4G spectrum from the government
- The state-run telco has been promising to launch 4G services for more than five years
Government-owned telecom service provider, BSNL, has been in the news for all the bad in recent times. The PSU is actively adding new users every month, but when it comes to the financial side of things, it’s lagging behind the private telcos. Private telcos like Bharti Airtel and Vodafone Idea are also reeling with heavy losses, but they are settling down with every passing month. However, that’s not the case with BSNL as there are several rumours stating that the government may shut it down because of poor financial results in the last few quarters. That being said, BSNL might come out of these troubles by launching the much-awaited 4G services to the subscribers. It’s already a piece of known news that BSNL is providing 4G in some parts of the country, but with the pan-India launch, we might see the telco getting into the competition again.
Competition With Private Telcos
BSNL has been last on the rank list when it comes to ranking the telcos because of many reasons like financials conditions, subscriber base and other matters. However, the reason behind this remains the lack of a 4G network. With the introduction of high-speed internet and high-quality network for calling, BSNL will be able to attract a lot more customers hence trotting ahead with a rapid pace. It is also worth noting that BSNL, in many cases, enjoys the trust of its legacy customers who appreciate the telco’s services and are loyal to the brand. The introduction of a 4G network would give a boost to the number of such customers also.
Improvement in Financial Books
This is yet another major change which will happen as BSNL introduces 4G nationwide. The telecom operator will finally be able to provide high-speed data to the consumers which they have wanted since long. Now, since BSNL network will be a novelty and the telco can provide extra data and freebies with its plans, a lot of consumers from other telcos will flock to use BSNL 4G. The telco will also be able to provide congestion-free network, with high speeds in the regions, thus increasing the popularity of the service. This has been the case with many places in which BSNL 4G has been introduced.
Boost to Other Services
It is also worth noting that BSNL is slowly beginning to realise the power of freebies, additional benefits and content related services. The government led telco is offering free Eros Now content on many of its plans, but with abysmal 3G speeds, the content offering is of very less use. However, if you were to get a 4G network from BSNL, there would be a solid backend for the telecom operator to launch other offers in partnership with different companies to lure the users. The 4G network will also facilitate this gateway for BSNL. This way, the introduction of a 4G network would bring a three-way change for the state-led telco.
Subscriber Addition Will Rise
BSNL is the only telecom operator besides Reliance Jio to add subscribers in the last financial year and that too with 3G services. So with the 4G service launch, the telco’s subscriber addition will be even more and it might surpass leading telcos in the monthly additions list.
Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.