The telecom industry in India is currently cash strapped with all the telecom operators vying for more and more influx of revenue. However, one of the major industry parameters which is the average revenue per user (ARPU) has also taken a hit in the meantime and one of the best ways that telcos can increase their ARPU is by improving the attractiveness of their postpaid plans. To do that, rival telcos Bharti Airtel and Vodafone, both have revised their postpaid offerings, but the question which among the two has the upper hand now when it comes to the attractiveness of its postpaid plans.
Firstly, Bharti Airtel has made some massive changes to its postpaid plans, including the removal of Rs 399, Rs 649, Rs 1,199 and Rs 2,999 plans from its portfolio. Although the telco is still offering circle specific postpaid plans of Rs 349 and Rs 399 in select circles for the subscribers, the nationwide offerings from the telco include the Rs 499, Rs 749, Rs 999 and Rs 1,599 postpaid plans which offer 75GB, 125GB, 150GB and unlimited data benefit to the users respectively. Some of these plans also offer various benefits like multiple add-on connections, free Netflix subscription, free Amazon Prime subscription, Airtel TV Premium membership and more. These plans also bundle free unlimited local, STD and roaming calls along with SMS.
On the other hand, Vodafone has introduced a slightly different change to its plans. Instead of doing away with the old plans and letting only a few remain on the shelves. Vodafone has revised the benefits which it was offering as part of its postpaid plans. The major difference between the Vodafone postpaid plans and the Airtel postpaid plans was that the former one wasn’t offering add-on or multiple connections for family or spouse so that subscribers could club their bill into one. However, with the latest change in postpaid plans, Vodafone has taken care of that.
Now, Vodafone offers Rs 399, Rs 499, Rs 598, Rs 749, Rs 899 and Rs 999 postpaid plans to its subscribers. Except for the first two plans out of these all, every other plan offers multiple connections ranging from two connections to five multiple connections in total. As part of this new offer, each connection gets their individual data offering, unlimited calling and the plans also bundle additional benefits like movies and TVs on Vodafone Play app.
Out of the two telcos we discussed above, although both offer equally attractive benefits to the subscribers, Vodafone’s postpaid plans are the ones that come off to be a more economical choice. The telco also offers more flexibility and range to the consumers, whereas the Airtel postpaid plans have a limited selection of postpaid plans. Still, if you would like to have benefits like free Netflix and Amazon Prime, then it is possible that you could be attracted more towards the Airtel postpaid plans, however, speaking in overall terms, the Vodafone postpaid plans seem like a right choice for the customers right now.