Bharti Airtel has introduced yet another tariff plan for prepaid users in the country, but this time around, the company is targeting heavy data users. Airtel is offering a total of 42GB data spread across 3GB data per day for a period of 14 days. Airtel’s all-new Rs 181 prepaid recharge is for users who look for heavy data on a budget. In the past, no other telecom operator offered 3GB of data per day under Rs 200 as an open market plan. To recall, BSNL is currently running an offer which allows users to avail an additional 2.2GB data per day on top of the existing unlimited combo plan’s benefit. For example, BSNL’s Rs 187 plan comes with 1GB daily data benefit, but under the new offer, it becomes 3.2GB data per day. The best part is Airtel’s Rs 181 plan also comes with unlimited voice calls and 100 text messages per day as well.
Airtel Rs 181 Prepaid Recharge: Details and Benefits
First of all, this plan is valid only in select circles, especially those in North India such as New Delhi. Talking about the benefits, a user after recharging this Rs 181 plan will get a total of 42GB data spread across 3GB 2G/3G/4G data per day. Airtel is also providing unlimited local, STD and national roaming voice calls without any FUP limit, and 100 SMS per day. Lastly, this plan is valid for a period of 14 days.
Airtel is Aiming Heavy Data Users With this Prepaid Plans
Having said that, Airtel is aiming to lure heavy data users with this prepaid plan. No other telecom service provider offered 3GB data per day under Rs 200 until now. Jio and BSNL offered once, however, those are promotional offers valid for a limited period of time. To recall, Jio offered 3GB of data with its Rs 149 prepaid plan back in June for a limited period of 15 days. But Airtel’s plan is being introduced as an open market one in some circles.
That said, the validity of the plan is underwhelming, but you can’t ask much at this price range. With this prepaid plan, Airtel has brought down the price of per GB data to Rs 4.3, again not the lowest in the industry, but the daily data benefit is the highlight of all.
Airtel Rs 181 Prepaid Recharge vs Jio Rs 198 Plan
As mentioned above, this new plan from Airtel doesn’t compete with the existing plans of Reliance Jio and others. Jio is offering a Rs 198 prepaid plan under which it’s providing 2GB data per day, unlimited voice calls without any limit and 100 SMS per day for 28 days. Airtel is offering 3GB data per day as opposed to Jio’s 2GB data benefit per day, but the validity of Airtel’s plan is just 14 days from the date of recharge. Also, Jio’s overall data benefit is higher at 56GB, which is another point worth noting.
BSNL is Offering Extra 2.2GB Daily Data On Select Prepaid Plans
Very recently, state-run telco Bharat Sanchar Nigam Limited rolled out a Bumper offer to its prepaid users as part of which the telco is providing additional 2.2GB daily data on select prepaid plans. Under this offer, BSNL’s Rs 187 prepaid recharge plan now comes with a whopping 3.2GB daily data benefit along with unlimited voice calls and 100 SMS per day.
Airtel is Aggressively Launching New Prepaid Plans in Recent Times
While Trai has already expressed its concern towards the cluttered tariff portfolio in the prepaid segment, Airtel is launching new plans every now and them, complicating the tariff portfolio even more. Just in the last couple of weeks, the telco has rolled out Rs 168, Rs 289, Rs 97, Rs 419 and Smart Recharge plans of Rs 25, Rs 35, Rs 65, Rs 95, Rs 145 and Rs 245. And the annoying part is all these plans are being launched as segmented plans meaning they’ll be valid only in some circles, unlike Jio which offers tariff plans for prepaid users on a pan-India basis.