In today's world where everyone is glued to smartphone displays whatever they do - eat, walk, talk or drive, AT & T has come up with a powerful campaign that can save lives - "It can wait". In the video "Close to home" which brings together a boy on cycle, a man, and a woman with a kid on their vehicles, all is well for the first few minutes. What happens next will certainly give you a jolt.
As part of 'it can wait' campaign, AT&T also has an app which can silence phones while driving and get back to normal once you settle down. What more, it can also alert parents of young drivers by an SMS if the driver turns the app off*.
We appreciate AT&T's initiative in educating consumers about the dangers of using a phone while driving - be it for answering calls or checking a notification. It must also be noted that walking while talking is not safe either. There are several instances wherein people talking over phones were mowed down by vehicles.
*we believe this functionality would be limited to AT&T network.
