Apple Reportedly Designing and Producing its Own Device Displays for the First Time

For the first time in the history, Apple is said to be designing and producing its own device displays in its small secret manufacturing plant located near Apple’s California headquarters. Although for now, the company is making only small numbers of screens, which will be used for testing purposes, as per a new report from Bloomberg. Also, Apple is said to be making a significant investment in the next-generation MicroLED screens development. Apple could be looking at MicroLED screens because they use different components altogether, compared to the current OLED displays. Also, the MicroLED screens will make the upcoming gadgets slimmer, less power hungry delivering better performance. However, they are incredibly difficult to produce, especially when compared to OLED displays.

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The report also added that Apple nearly killed the project a year or so ago, but since then engineers have been working on it with constant progress every now and then. That said, the project is now claimed to be in the advanced stage, however, consumers have to wait for a few more years to get their hands on the new tech.

Furthermore, this move from Apple will also hurt the competition real bad and even an example of how Apple wants to make key components in-house. For years now, Apple has been manufacturing its own processors for mobiles and for the most part, Apple A series of chips have outsmarted the chipsets from Qualcomm and MediaTek.

Talking about the competition, this move will hurt the big players like Samsung, LG, Japan Display etc. as they manufactured displays for Apple in the past.