TT Analysis : 70.1% of users don’t prefer to spend on Mobile VAS

As days go by, users expect more and more of useful and innovative products in the market. Some time back we have conducted a poll on Mobile VAS to analyse the opinion of TT readers on VAS services. Below are our findings and results of the poll conducted.

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As always the prepaid user base is higher compared to the postpaid subscriber base. We have 71.6% of users from prepaid segment and 28.4% of users from postpaid segment who have participated in this poll. Hence, this poll highlights the scenario and usage patterns of VAS among prepaid users mostly.

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Majority people answered  a solid NO and asper poll results, we have 71.1% of users who are with this opinion. 71.1% of users say they don’t use any VAS on their mobile while 28.9% of users say otherwise. So, very bad indication which throws light on the assets and resources Operators spend for VAS and the people involved in their life cycle.

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We have 70.1% of users who don’t spend anything monthly for VAS on mobile while it is interesting to see  the next majority portion, 7.6% of users spending Rs30 monthly which is a common price tag for VAS on mobile monthly.

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Key Observations :

  1. 59.7% of users are inclined towards not using VAS service on mobile
  2. 23.7% of users are using VAS for Hello/Caller tunes which shows people are interested towards customizing their public profiles.
  3. MCA and various Call Management services are followed next with 22.7% of users showing interest in availing them.

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70.1% of users are not happy or delighted with the VAS services offered by the operators currently. This might arise due to lack of the variety in VAS services offered or the price points at which these services are offered. Operators should take a cue from this insight and re-look at their VAS offering and its pricing.