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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
Amazon has introduced Alexa+, its next-generation AI assistant powered by generative AI, offering a more conversational, intuitive, and proactive user experience. The new assistant features deeper personalization, advanced automation, and improved integration across multiple services, including OpenTable, Vagaro, Amazon, Uber, Spotify, Apple Music, Pandora, iHeartRadio, Ticketmaster, and others.
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“Alexa+ is more conversational, smarter, personalized—and she helps you get things done. She keeps you entertained, helps you learn, keeps you organized, summarizes complex topics, and can converse about virtually anything,” Panos Panay, SVP of Devices and Services at Amazon, said in a blog post on Wednesday.
Also Read: Amazon Invests USD 4 Billion More in Anthropic, Expands AI Partnership
Smarter Conversations, More Actions
Amazon stated that conversations with Alexa+ now feel more expansive and natural, making it easier to interact with. “Whether you’re speaking in half-formed thoughts, using colloquial expressions, or exploring complex ideas, Alexa+ understands what you mean, and responds like a trusted assistant. It feels less like interacting with technology, and more like engaging with an insightful friend,” Amazon said.
Built on Amazon’s large language models (LLMs) and powered by Amazon Bedrock, Alexa+ orchestrates tasks across thousands of services and devices—a feat that, according to Amazon, “has never been done at this scale.” To achieve this, the company has developed a concept called “experts”—groups of systems, capabilities, APIs, and instructions designed to accomplish specific tasks for customers.
With these experts, Alexa+ can control smart home products, make reservations, order groceries, track deliveries, and even autonomously navigate the web to complete tasks. For instance, it can book a repair appointment via Thumbtack without user intervention. With this, Amazon said Alexa+ also introduces agentic capabilities.
Also Read: Amazon Invests USD 110 Million to Boost AI Research with Free Access to Trainium Chips
